Lars Schatilow

Guest feature Lars Schatilow | How I failed with my startup… and how I keep going

We recently shed light on the topic of failing with your startup – something which hurts but can also be an opportunity to learn some important things! If you find yourself in this situation, you could learn from tips on how to get back on track. In today’s guest feature, Lars Schatilow, the founder of the CODE_n13 finalist Selando, tells us his personal story of failure. Our thanks go to Lars not only for sharing the story of his success but also for telling us what defeat actually feels like and the lessons learned.

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Lisa Flieg

Antti Vihavainen of Cozify: “Obeying lean startup principles – that’s easy to say, but it’s really difficult to get right”

Cozify – Revolutionizing Home Automation, something we headlined in 2015! At the time, the CODE_n15 contestant was pursuing a vision to provide home automation to everyone. In a follow-up with Antti Vihavainen 10 months after participating in the CONTEST, he told us the latest developments regarding the successful shipping of the first Cozify hubs, which also brought valuable customer and market insights. Cooperation with big players and continuous work with international channel partners really helped boost the business. “Obviously our task is to copy and improve on the progress we made in Finland,” Antti now tells us. Two years on, we had the pleasure of chatting with him again and so much has happened. Prepare yourself for the fact that Cozify is daring to transform the insurance sector from acting as a reactive provider of compensation to becoming a proactive companion in life – based on an enhanced vision of expanding out of the smart home toward a more comprehensive smart living concept! Fail fast, iterate fast, and the balancing act between quick revenue and hunting scalable opportunities are just some of the topics Antti discussed with us.

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Lisa Flieg

CODE_n SPACES Residents | “We had to learn to let go of our original concept” – The CODE2ORDER startup talks about pivoting

We decided this time to talk to one of the residents of CODE_n SPACES about a topic that many find fascinating, especially in the world of business startups: pivoting! The term “pivoting” originates from the lean startup thinking of Eric Ries. It’s used to describe what happens when a business model has to be completely overhauled and everything goes in a new strategic direction. It’s based on the Build-Measure-Learn method and the idea is that a startup applies lean techniques to radically evolve its business model and address actual market needs and customer requirements. It’s not uncommon for customer feedback, testing, the competitive set, or some overall shift in the market to force business founders to throw out their original idea – just to identify a business model that actually will return a profit. And why not? How often is the first attempt at something right on the mark?

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