Our CODE_n15 Finalist Cozify wants to bring home automation to everyone. We talked to Antti Vihavainen, business developer at Cozify, about the origins of the idea, their vision, as well as the rather surprising results of their own market research.
Where did your idea for the company come from?
Antti Vihavainen (Cozify): It originated directly from the need of Kimmo Ruotoistenmäki, the co-founder and CEO of Cozify. He was renovating an old house to be used as the home for his family and planned to invest in home automation. However, it turned out that traditional home automation is cumbersome to design, buy, implement and use. Moreover, the result would be static and not evolve as technology develops during the life cycle of the house. So Kimmo and Tony Risikko, the other co-founder, decided to revolutionize home automation by enabling retrofitting with state-of-the-art smart devices and easy automation of actions.
For which kind of audience is your product or service intended and what problem is it solving?
Antti Vihavainen (Cozify): Based on our own primary market research which was conducted in Finland, Germany and the USA, we have determined that there are three distinct consumer target groups with slightly varying preferences regarding application area (comfort/security/energy), functionality and pricing. Right from the beginning the product was planned for use by the early majority and not the early adopters – even if their developer access needs will also be accommodated.