Annabel Daferner

Guest feature | The second screen phenomenon – hidden treasure waiting to be discovered?

The world is in a state of rapid change. We have new technologies, devices that keep getting smaller and smarter, and digitalization with its seemingly boundless reach – all making inroads into everyday lives, which as people are noticing are also in a state of transformation. New mobility and workplace models are also changing our routines. And these changes are also impacting on the way millions of people watch television. While video on demand services like Netflix and Amazon Video grow in popularity and gain more and more market share – thanks in part to their premium original programming – Google subsidiary YouTube has also shown its potential as a television substitute, especially for the younger generation. So who’s still watching TV?