Our CODE_n CONTEST finalist Everledger is a leader in the real world application of blockchain technology. The FinTech startup develops and deploys innovative technological solutions to markets where provenance matters by creating an immutable digital footprint of items. Once items are registered on the blockchain, the records are permanent. This provides a clear audit trail for different parties to use throughout the supply chain in order to prove authenticity and reduce the risk of fraud. CEO and Founder Leanne Kemp told us more about her company:
What is Everledger all about? How did you come up with the idea?
Leanne: Everledger is a global, digital ledger that tracks and protects valuable items over their lifetime journey. By digitally certifying assets we can provide a clear audit trail to be used by various stakeholders throughout the supply chain process to guarantee transparency and protect against fraud, theft, crime and counterfeit activities.
Everledger is all about transparency. When blockchain first became available industry’s main focus was on the financial implications of the technology – international payments. But for me, given my background was not from banking or payments, it was clear that valuable items would be better protected on a digital platform where records were permanent and could not be altered like paper.
Ultimately we’re working to protect an object that relies on provenance to prove ownership, identity and authenticity. Provenance is key to ensuring goods are sourced ethically because, for instance, blood diamonds and counterfeits goods help fund terrorist activities globally. More…