Lena Gaede

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding

The customer is king and the king wishes new services nowadays. Induced by digitalization he has changed his expectations on services and products. While the customer can access product information and purchase easily mobile – whenever and wherever he wants – the competition between companies grows stronger. Thus, the most effective way to distinguish yourself from competitors remains the customer experience: it already drives two thirds of the decisions customers make, according to an insight by McKinsey. The motto is: provide a great customer experience – or you may lose your customer. And as usual, technology is your friend! Read on to find out how digital transformation and data analytics help to improve the customer experience.


Janina Benz

We present CODE_n14 Top 50 Finalists: 450 applications from 60 countries

It’s done! Today we proudly announce the 50 finalists who will be invited to CODE_n @ CeBIT. This year’s contest topic is ‘Driving the Data Revolution’. Big data is a megatrend, and the startup scene has been busy working on new ways to deal with the vast amounts of data we produce every day. This time we received more contest submissions than ever before: 450 applications from 60 countries. This being only the third year of CODE_n, we are very proud to see that our contest has received so much international attention. Today we share insights into the selection process, the industries represented by our startups, and the CODE_n hall at CeBIT.