Moritz Gräter

Corporate Innovation | Boost how you innovate with CODE_n

Adopting the right approach to digital transformation creates new and exciting opportunities for companies and new ways to shape their own success. But every journey has challenges, especially at established corporations. Equally, even smaller initiatives like trying to promote more digital innovation or adopting new ways of thinking within an organization seem to create obstacles for corporations. Of course, companies have already unearthed a number of potential corporate innovation methods and have learned a lot. But the journey to become a digital pioneer not only involves managing the many different aspects of digital transformation, firms also need access to global networks – experts, experienced pioneers, people who know about tech-related topics, the broader challenges (e.g., engendering an effective culture of innovation), and specific innovation formats (e.g., startup co-creation models).

CODE_n has been a key player in the innovation scene for years and is now opening up its network and experience to established corporations and SMEs. Why? To help them to boost their innovation processes themselves; to allow them to become a digital pioneer under their own steam.

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Lena Gaede

Attracting digital talents for your company: tips to win over top-tier innovators!

The digital transformation is in full swing! If you want to keep pace, you should start looking for new talents to innovate your business. But keep in mind: digital talents are in great demand and so they can be very selective with their new employer, especially the top-tier innovators need certain incentives. We provide some tips for you on how to best attract these digital minds and win them for you in the competition for creative digital heads.

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Lisa Flieg

Recap of The Art of Guidance event held on February 21, 2017 – CODE_n talks about the complexity of leading corporations and startups

A highly insightful panel discussion, two inspiring talks from the different worlds of corporate life and startups, plus an audience which just kept digging deeper. These were just some of the highlights of the CODE_n event held on February 21, 2017 at CODE_n SPACES: The Art of Guidance – The Complexity of Leading Corporations and Startups

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Lena Gaede

Pillars of leadership in digital transformation: why managers need IQ, EQ and DQ to succeed

Digital transformation is not just about technology. Even access to the best tech doesn’t ensure digital success. Instead, successful digital transformation requires an overall cultural change! What companies really need to face the challenges of digitalization are flexible and proactive employees. And ahead of them: managers embracing the cultural change and driving digital transformation forward. But, as you might have noticed, many traditional managers struggle to keep up with the fast-changing environment and new working styles. So, let’s see what makes the difference for leadership in digital transformation!

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Lena Gaede

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding

The customer is king and the king wishes new services nowadays. Induced by digitalization he has changed his expectations on services and products. While the customer can access product information and purchase easily mobile – whenever and wherever he wants – the competition between companies grows stronger. Thus, the most effective way to distinguish yourself from competitors remains the customer experience: it already drives two thirds of the decisions customers make, according to an insight by McKinsey. The motto is: provide a great customer experience – or you may lose your customer. And as usual, technology is your friend! Read on to find out how digital transformation and data analytics help to improve the customer experience.

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Lena Gaede

Digital Darwinism: why companies must step up to digital transformation to survive

We witness a mass extinction. Only the ones who adapt to their environment will survive. No, we are not talking about birds on the Galapagos Islands – we are talking about companies everywhere! The laws of nature equally apply to the business world: digitalization rapidly changes technology and society and forces companies to adapt fast enough – or die. Corresponding to Darwin’s principle of natural selection, we call this phenomenon Digital Darwinism.

Digital Darwinism is a threat for the “business as usual”. In fact, only 71 companies remain today from the original 1955 Fortune 500 list. The one thing that the failed companies have in common: a missing or miscarried digital strategy. No threat, you say, as most modern companies already went digital? So far so good, but the crux of the matter is the very fast pace of digital change: it is not some innovation now and then that companies need to react to. It is digital disruption that completely revolutionizes business models and consumer expectations – and it won’t end. It is possible because technology is now approachable by anyone with an idea to do something different or better. This constant innovation leads to disruption: everything can change and everything is changing. More…

Filiz Sarah Gärtner

Best partners forever? Important tips for successful business partnerships and alliances

Teamwork makes the dream work. This saying is truer than ever when it comes to business partnerships or alliances! No matter if you are a startup or an established company, the right partner can offer big competitive advantages for your business: it can give you an opportunity to access a broader range of resources and expertise. This may be a distinctive skill set or a product line that is better than the competitors’.

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So, if you found a bpf – a best partner forever – to go through thick and thin together, you surely want to keep the partnership running. For a business alliance or partnership to be successful, there is a lot to consider. However, keeping these four tips in mind will help you on your journey:

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Lena Gaede

Boost innovative thinking in your company: how your brain comes up with new ideas – and how you can train it!

What does every business need to be successful? Great ideas! And where do ideas come from? Your brain! Because your mind is capable of something unique: being creative. This ability is the root and the driving force of every startup or agile business. Today the innovative strength of companies is a major success factor – and therefore their employees or rather their creative brains are the most valuable assets. To improve this creative power let us go to the birthplace of innovation: how does the brain come up with new ideas and how can you train it to do so?

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