On 27 August, GFT Brazil organised and hosted an event where “Data Revolution: Leveraging value from Big Data in Financial Services” was addressed and discussed with clients and prospects in São Paulo. Clients who were attending the event were, amongst others, Deutsche Bank Brazil, Sulamerica, Bradesco, RSA Insurance, Guidewire, and many more.
The event’s agenda was dynamic, beginning with a pleasant breakfast, followed by a brief introduction by Marco Santos, GFT Brazil Country Managing Director. Soon after, Ignacio Sales, GFT Spain senior architect and expert in Big Data, presented experiences and real cases of projects in Banks and Financial Institutions with a focus on risk management, customer experience and operational efficiency.
Foto (left to right): Vlnr: Ricardo Clemente (CODE_n14 Alumni Intelie), Ignacio Sales (Senior Software Architect at GFT), Miguel Reiser (Director Business Marketing at GFT), Marco Santos (Managing Director GFT Brazil), Ricardo Ramos (CODE_n14 Alumni Precifica)
During the presentation, Ignacio talked about the Big Data challenges and how banks, so far, have done an evolutionary approach of it, when in fact, greater gain and value can be obtained from a more revolutionaryapproach. It was also presented how GFT can help companies to achieve data consolidation and centralization, reduction of redundancy of data and processes, obtaining as a result, a more complete and accurate view of their business, lessening the costs and processing time.
Finally, our guest Miguel Reiser, GFT Spain Director of Business Marketing, introduced to the attendees the concept of our global innovation program, CODE_n, and, in addition, moderated a panel with startups from the Big Data field who were also amongst the 2014 CODE_n finalists. The startups, Intelie and Precifica, also sponsored a Samsung Gear Fit, which was to be raffled among the guests.
“Value has come from improving operational procedures but greatest value will come from improved analytics.”
The official press release with further information on the partnership can be read here in Portuguese.
Foto (left to right): Ricardo Clemente (CODE_n14 Alumni Intelie), Marco Santos (Managing Director GFT Brazil), N.N client of BRADESCO