Alexis Niki, CEO of StoryNova, advises startups on how to pitch their story to a large audience. According to Niki, the most essential element of a pitch is the familiar but unique connection you use to connect the audience with your story. He calls this the “it’s X for Y” connection, where you associate something established and familiar, like Google, to your own market or idea. Niki also says that you need to think of your pitch as a meaningful, give-and-take interaction, rather than a performance you endure, because the audience can provide valuable feedback. Finally, it’s essential to convey your belief in your product without dodging difficult questions about funding and future prospects.
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