G.I. Sanders, guest author at Tech Cocktail and cofounder of Fancorps, explains why pleasing early adopters should be your initial marketing strategy. If early adopters try your product and like it, they’ll spread the word—an authentic form of marketing that, according to Sanders “money can’t buy”. It’s especially crucial in the early phases of a startup, when money needs to allocated wisely on basics. Sanders also gives suggestions for how to communicate with early adopters and when to contact them. Read the full article here.