Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. Since 2009, Pierre has conducted analysis for various small and medium sized businesses. He has also been involved in lead specialty projects such as being a technical editor for Pearson/Que Publications and developing an analytic metrics whitepaper for Pitney Bowes. Previously, he has provided his business and engineering acumen at various corporations such as Ford Motor Company. As a guest blogger for CODE_n he shares his insights related to web analytics and its impact for small businesses.
In a recent Forbes article, Harvard Business School Associate Professor William Kerr noted that global entrepreneurs “have to think much earlier and much faster.” With big data on the lips of every entrepreneur and business manager, such speed and fierce competition can make such a big picture seem so far away. But that big picture vision is directing businesses to profitable segments and operations faster. read more