Jessica Erickson, Head of Communications, and Matthew Bostock, Product Marketing Manager, at 6Wunderkinder in a digital interview with Oliver Gassner about the simplicity, functionality and design of good software products, the advantages of a global team and the importance of awards for startups.
Jessica Erickson: Hello! My name is Jessica Erickson and I am Head of Communications at 6Wunderkinder
Matthew Bostock: Hi! I’m Matthew Bostock, Product Marketing Manager at 6Wunderkinder. 6Wunderkinder is a Berlin-based startup that produces productivity solutions for individuals, groups and businesses. We believe software shouldn’t feel like rocket science; we focus on simplicity, functionality and design.
OG: Don’t computers kill productivity instead of helping with it?
MB: A computer empowers you with limitless possibility, so when it comes to organizing information it is superior in many ways.
However, you’re right, things can get messy as your information piles up. This is where we come in.
We like to design products that are non-distracting. When you need to organize your daily tasks with Wunderlist, for example, we don’t want you to fight with the tool itself. It should mold around the way you work, not the other way around.
OG: Thanks for being with us during the stress of your launch. I hear you are weeks away from “Wunderkit” and that you are a pretty international team. How big is it and how many nations are represented in your office?
JE: We currently have 25 employees and nations include: Austria, Australia, America, UK, Spain, Portugal, Poland, South Africa and, of course, Germany
OG: Is being multi-cultural more of a strength or sometimes also a challenge?
JE: It’s incredibly positive in every way: you are exposed to different ways of working, communicating and it translates into end results, in our case, our products.
With a global team, you have a global approach in your company.
OG: What was the best app or service you saw on mobiles or in the mobile web in the last 12 months – besides your own, of course?
MB: I’d say iCloud. It’s taking the ‘cloud’ to the next level. It’s reshaping the way we view our devices, and the data stored on them. Now you can purchase an iPad, for example, and use it as a standalone device, with your data – if it was present before elsewhere – being pulled down from the heavens. There’s no need for cables anymore, and the world’s a better place for it.
OG: You have set out to put Wunderlist and probably Wunderkit also on all kinds of mobile platforms. Which platforms are you avoiding (and why?) and what is the biggest challenge on the platforms you have developed for?
JE: We want Wunderlist and Wunderkit to be available on the majority of devices and operating systems. We don’t rule any out. For us, our biggest challenge is taking over the design and all the functionalities from device to device so the experience is consistent.
OG: You just got two awards at the t3n Web Awards. What were they for and how important are awards for startups?
JE: We were really happy to win the Beste App National (Best National App) and Beste Facebook-Page (Best Facebook Page). They were both very important and we were up against some tough competition, i.e. Porsche and Red Bull, MyTaxi. We want to thank our user base for all the votes, without them, we wouldn’t have won! These awards give startups motivation and reinforces the fact that what we do is of value.
OG: What do you need as a startup? (Assuming you have a team and an alpha.) Connections? Money? Advice?
MB: Of course, you need a certain amount of money to get your idea off the ground. But, in my opinion, the most important thing is an idea that is truly innovative. You need a loyal team that feels like family to help you turn it into reality. Lastly, you need great angel investors who not only fund you in the beginning but also provide you with great mentorship through every stage of the creation process.
OG: The award for winning “code_n” is a spot at the CeBIT in a special code_n area with other winning code_n contestants. What would you do if you won a free spot at the CeBIT? What would you do to make yourselves unforgettable?
JE: We would provide a demo of Wunderkit and show individuals how to use this revolutionary collaborative platform. We would also provide mentoring for young entrepreneurs, giving them advice on building a business plan while keeping in mind that the world is their marketplace.
OG: Who is your role model: Luke Skywalker, Bill Gates, Brin & Page, Mark Zuckerberg or Steve Jobs? And why?
JE: Marissa Mayer of Google, she’s an incredibly smart woman.
MB: I’d have to say James Yancey. He kept true to what he wanted to do, even though everyone else was doing something different, and in the end came out on top.
OG: Marissa Mayer is indeed someone. (she uses a text-file as a To Do list, did you know? and Gmail for private mail and pine for business ) — If you could name a single startup (based in DACH and in the mobile space) that I should interview, who would it be?
Each of you can name one
JE: I would say Amen, the greatest place to share your opinion.
MB: I’d definitely say Soundcloud. I’m a big music fan and hobbyist, and I simply love what they do. If you want an insight into the future of social music creation and sharing, go speak to them!
OG: Thanks for your time.
JE: Thank you Oliver! Please stop by when you are in Berlin next time.
MB: Pleasure, Oliver. All the best.