Florian has been entrepreneur and trend consultant for more than 15 years now. Right after his studies he emigrated to the US and founded CScout (today Mandalah) in New York.
Janina Benz: It’s always challenging to found a company, especially right after graduating. Why did you choose the US? Didn’t that include a lot more difficulties than founding in your home country Germany?
Florian Peter: I studied business in London and didn’t want to just go back to Germany and work in a consultancy or new media agency. My last internship was in NYC at Bertelsmann Music Group where I had fallen in love with the City. Therefore I looked into my options to start in the States. It turns out that the US is a very entrepreneurial country. It supports startups and young entrepreneurs, making it easy to found a company without a lot of red-tape and expenses. For instance, as a founder you can write off pretty much any expense you have, including personal, without having to jump through hoops, like you do in Germany where every travel receipt is like filing a PHD thesis. The US understands that it has to support small businesses that foster innovation. read more