NovioSense, CODE_n CONTEST Finalist in the HealthTech cluster, is a medical sensor company that develops cellphone-powered sensor devices for glucose monitoring in diabetics. Their first product is a non-invasive, wireless, cellphone-powered sensor that measures glucose levels in tears. CEO Dr. Christopher Wilson, has run us through his vision for the young Dutch company – which is quite amazing. Read for yourself!
What is noviosense all about? How did you come up with the idea?
Christopher: NovioSense is all about changing the status quo in diabetes monitoring. We are going to bring a non-invasive glucose monitor with the accuracy of minimally invasive devices at a price point that is accessible to all diabetics. The idea first came from two of my shareholders – they wanted to make a device that measures glucose in tears for type 1 diabetics. Type 1 diabetics are still part of the plan but over the past five years since founding the company and starting to raise the capital, we realised that this solution could be a whole lot more than a niche device. Providing the patient with the ability to take the equivalent of infinite finger pricks without pain and at a price point that is accessible to all opens the door to a market ten times larger than the original concept. Aside from the market size, it is something that all stakeholders want. We talked to doctors who told us that if we can be as accurate and reliable as the current devices but encourage patients to test more and take a more proactive role in the control of their disease. More…
Our Future Mobility finalist ULU created a a vehicle/driver ecosystem connecting stakeholders around the vehicle with the driver in mind. It provides real time answers to businesses in the ecosystem and connected vehicle experience and feedback to the driver. We talked to Jošt Faganel, CEO of ULU, about his startup and their and solution.
Fore more information on ULU please also visit: CODE_n CONNECT | Website | Twitter
Where did your idea for the company come from?
Jošt Faganel (ULU): The idea for our startup came from the founding team being people who play with data. We believe there is a huge unused or better “unlocked” potential of car and driving related data, that can – at the end of the day – bring a better mobility experience to drivers.
For which kind of audience is your product or service intended and what problem is it solving?
Jošt Faganel (ULU): Ultimately our product targets consumers, but through the business channels of the of the car ecosystem. We enable companies to adopt and leverage the connected car within their businesses, optimizing the cost side of operations and enabling them to offer new connected car services to their customers. More…
For the Dutch startup Science Rockstars, good science is the key to great business. That’s why they created PersuasionAPI, an SaaS-based API for e-commerce marketing teams. The software acts on powerful insights into the actual behavior of individuals, helping companies increase customer loyalty and conversion.
Maurits Kaptein is Chief Science Officer of Science Rockstars
The startup is a pioneer in persuasion profiling. And what is this? According to an article about the technique and its creators in Wired magazine, persuasion profiling doesn’t just find content your customers might enjoy, it figures out how they think. The chief science officer at Science Rockstars, Maurits Kaptein, was one of the doctoral students in communications who conducted the research about persuasion profiling at Stanford University. In today’s interview he talks about these studies, the foundation of the startup and their first product, the PersuasionAPI.
Could you briefly explain what persuasion profiling is and the main conclusions of your research on the technique?
A persuasion profile is a collection of estimates on the effect of persuasive strategies and the associated uncertainty. At least, that’s the scientific definition. Basically a persuasion profile captures the sales arguments that a customer is susceptible to. The profile is updated continuously as the customer interacts with a website. By using persuasion profiling you can make sure you select the right sales pitch for the right customer.
What led to the setting up of Science Rockstars?
Science Rockstars initially grew out of my PhD work (at Eindhoven University and Stanford University). We were gradually shifting towards a first viable product in 2012, only in our spare time, and we launched the company in August 2012 when we went live with our first Beta customer Booking.com. We started pulling together to form this great team to grow beyond research into an actual product. And finally, it’s ready!
I often wonder how sustainable products really are, so I was looking forward to interviewing EcoChain, an application in which environmental administration is coupled throughout the supply chain, forming real-time and continuous life cycle analysis calculations.
Boudewijn Mos is co-founder; he explained the concept of EcoChain and how the idea came up in the first place.
Since cloud computing is one of the hot topics at CeBIT, we didn’t want to miss the chance to talk to one of our cloud experts, GREENCLOUDS. The CODE_n finalists from the Netherlands developed a system that aggregates idle cloud resources, enabling organizations to buy and sell cloud capacity.
In his interview, Rob Rijkhoek, marketing manager of GREENCLOUDS, explains where he sees cloud-based technology in the future and speaks about GREENCLOUDS’ impact as a green company.
Carbon footprint became a buzzword of the 21st century. It acts as an indicator for sustainability. The innovations of our finalists in this field help to have a better eye on the carbon footprint and therefore offer an opportunity to reduce it. Have a look at Carbon Control, EcoChain, ecotastic, Get-neutral, Opara, Sustainable Reference and TheGreenAge*.
Carbon Control – Darragh Kirby
EcoChain – Boudewijn & Jochem Mos
ecotastic – Anna Yukiko Bickenbach
Get-neutral – Holger Rupp
Opara – Gustavo Monteiro
Sustainable Reference – Andy Bäcker
*As soon as we receive the questionnaire of TheGreenAge it will be found here as well.