Lena Gaede

How to put together a successful innovation team: the 5 key personality types you need

Ever seen a good movie with a cast composed of a variation of one and the same character actors? No? Course you haven’t. To create a perfect interplay between all the personalities, you need a well-harmonized ensemble with characters who balance each other out. Creating the perfect movie cast is somehow like forming a successful innovation team. What are the key personality types you need in order to making your movie – uh, business team – work out? CODE_n puts itself into the role of a director and presents 5 key personalities you need for a groundbreaking innovation team.

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Filiz Sarah Gärtner

Design thinking or human-centered design? Both! How to combine the benefits of the two approaches

Are you on team design thinking or team human-centered design? Actually you don’t need to choose! Even though both approaches are treated as two different methods of working, they have a lot in common and can be reconciled. And both have their benefits for your innovation process! So why not combine them and get the best of two worlds for your work? Have a look at the two approaches – where they differ and where they go hand in hand.

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But first things first! Let’s do a short recap of what design thinking and human-centered design is all about. The basic idea of design thinking is that interdisciplinary teams can create outstanding innovations. It is a solution-focused method used to solve complex problems by profiting from different expert perspectives. The focus is less on the detailed elaboration of ideas, but rather on the extensive experimentation and drawing up of big ideas. For the human-centered design approach the ultimate goal is to drive a customer focus deep within a corporation. This includes a culture open for sharing knowledge and collaboration between all departments within and outside the company. As a result, you get a product that resonates with the user and exceeds his needs.

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