The fact that you are reading this shows it: you know the importance of a good pitch! In the world of digital startups, it can easily be the difference between millions of dollars and not a single one. But you might also know: there are as many tips on perfect startup pitches as people who once did one. We want to help you find out the right ingredients for your pitch to convince every investor. Read on for the most crucial tips for your cake base plus those small but very important things that put the icing on the cake of your pitch!
In times of digital transformation, it is more important than ever for companies to keep up with trends and stay proactive. Don’t you sometimes wish you had a crystal ball to see what’s going to be the next big thing for your industry? Visiting our new.New Festival can almost feel like having that power: the festival is all about innovation and will uncover current and future developments of digital transformation. Here are 5 reasons you won’t want to miss the event!
We know that your startup will take digital transformation to the next level. Light and its many applications have already revolutionized our society, industry and environment. Especially the transformation into the Industry 4.0 would not be possible without the technologies provided by Photonics 4.0 – such as advanced laser systems, image processing, and optical sensors. With light applications as key enabling the technologies of the future, the 21st century will depend as much on photonic innovations as the 20th century depended on electronics. Its vital importance already manifests in the vast growth of the photonics industry between 2005 and 2011, which doubled more than that of the worldwide GDP.
What industry needs is not necessarily more data but better use of data. Only then will the benefits of Industry 4.0 materialize: the ability to maximize productivity, predict and prevent machine breakdown, manage product life cycles and design smarter parts.
That’s the view of EY’s Frank Müller, Executive Director, Manufacturing and Maintenance for Germany, Switzerland and Austria. Speaking at CODE_n, he said that some companies are failing to realize the full potential of the Internet of Things because they are capturing huge volumes of data without considering what it is for.
From reactive to predictive mode
“Fifty years ago, you had reactive maintenance, which meant waiting until a machine broke down and then repairing it,” he said. “Then we moved into preventative maintenance, where you would repair machines after a certain number of kilometers or a set time interval. Today, we are in the era of predictive maintenance, where we can act before problems arise: sensors are cheaper and deliver much more sophisticated information, so you can initiate maintenance before breakdowns occur.” However, the sheer volume of data that can now be captured means many companies are unable to interpret and apply the information they are so diligently gathering.
The second day in CODE_n hall 16 at CeBIT, the international tradefair in Hanover, Germany, started out with an upbeat mood: 50 finalists from all around the globe, partners, politicans and CODE_n alumnis had been celebrating at the pioneer’s dinner the night before, letting the opening day of the exhibition come to a bright and relaxing end. It’s not everday you dine in a specially designed hall – in front of robots – together with good company and there was reason to celebrate, too: antendances at the fair, especially in hall 16, were good; quite a few startups were surprised by the amount of contacts they were able to count even on day one.
So the positive spirit was brought to day two, which revolves around all of the four CODE_n 15 Internet of Things topics Digital Life, Smart Cities, Future Mobility and Industry 4.0, with an emphasis on the last of the four themes. The conference program, for example, started out with a stage dialog with CODE_n partner Trumpf, Engel Austria and finalists Oden Technologies from the United Kingdom, looking at machine building going cloud. The conclusion, by the way, was that machine building companies seem to be waking up. In the afternoon, Accenture presented the Industry 4.0 topic from a different point of view, tapping the full potential of future manufacturing, iniviting the following speakers on stage: Frank Riemensperger, Senior Managing Director, Accenture DACH, Prof. Dr. Henning Kagermann, President of acatech, Klaus Helmrich, Member of the Board of Siemens AG, Dirk Hoke of CEO Business Unit Large Drives of Siemens AG, Marten Schirge, Head of Sales of Device Insight, Harald Zapp, CEO of relayr.
Get Started by BITKOM brought in Felix Bauer, CEO of aircloak, to talk about the security and privacy in the Internet of Things, Nick Sohnemann, Founder and Managing Director of FUTURECANDY talked about the next technology wave. Marten Schirge, Head of Sales of Device Insight invited his listenors to think big, even if starting small and explained how business can benefit from smart remote services within industry 4.0. More…
Our Industry 4.0 finalist kumi for health developed a web-based, platform-type software delivered to hospital departments as a service. kumi Flow offers a patient-specific innovative link between diseases, corresponding clinical pathways and tools allowing for care-team-interaction. Within kumi Flow’s smart logistics solution, network- based information (e.g. from sensors/ location trackers) will dynamically drive optimization of Health Care professionals proposed workflows and lead to better provision of care. We talked to Dr. Timothy Mende, CEO of kumi for health about his solution.
Where did your idea for the company come from?
Dr. Timothy Mende (kumi for health): Bad quality of treatment in hospitals and overwhelmed and often frustrated clinicians – both closely linked to insufficient clinical care processes – are problems I experienced daily while working as a physician at a large German university hospital. From there on I was hooked on the idea of making hospitals a safer place for patients and a more rewarding and less cumbersome place for clinical staff. We found our company’s name by looking at our core values: „kumi” means „team” in Japanese – which perfectly fits in with our belief that healthcare provision needs to be teamwork at its very best!
For which kind of audience is your product or service intended and what problem is it solving?
Dr. Timothy Mende (kumi for health): kumi is bringing the digital todo list to where it creates the biggest value: hospitals! Our industry-specific intelligent ‚Wunderlist‘ is to be used by doctors, nurses and further members of clinical teams in the in-patient hospital setting (e.g., a cardiology or orthopedics department). For clinicians we will solve the problem of cumbersome and only partially effective work routines by replacing workflow-related ad-hoc communication and pen & paper todo lists with a smart, engaging and beautiful tool. For patients this approach leads to solving the problem of variant and partly inferior quality of care. Finally, we are helping hospital executives in their struggle to ensure best in class treatment quality and safety while running their hospitals efficiently. More…
The CODE_n CONFERENCE to be held in Hall 16 at the upcoming CeBIT is huge – featuring more than 50 slots and 100+ speakers. This year’s CODE_n is running under the motto: “Into the Internet of Things,” and spans the four categories Industry 4.0., Digital Life, Future Mobility, and Smart City. To give visitors a more focused view on this, here are a few highlights from the category “Industry 4.0,” to be presented at the CONFERENCE.
Machine Building Goes Cloud: Top or Flop?
Tuesday | 17.03.2015 | 10:00 – 10:20 | Stage Dialogue
Dr. Stephan Fischer, Head of Software Development, TRUMPF
Dr. Gerhard Dimmler, Head of Product Research and Development, Engel Austria
For almost a decade, implementing CRM and ERP in the cloud has increasingly become the norm. Today, many companies put their sensitive business-related data in cloud-based systems, irrespective of the company’s size. For some years now, this trend has been extending its reach into other industries as well, driving the digitization of whole industries. This panel will discuss trends in cloud computing which will transform the industry of mechanical engineering. We will look into the requirements which must be fulfilled to establish cloud-based operations in this industry, both from the perspectives of traditional machine makers such as TRUMPF and Engel, as well as from the perspective of software companies like Oden Technologies. We will discuss obstacles and opportunities which come along with the digitization of this classical industry and focus on the success factors needed to achieve a breakthrough for cloud processing in machine engineering.
Smart Service Welt Manufacturing – Use Cases & Business Models
Tuesday | 17.03.2015 | 15:40 – 16:00 | Expert Keynote
Dirk Hoke, CEO Large Drives, Siemens AG, holds a degree in mechanical engineering and started his career as an R&D Engineer at Renault, Paris. In 1996, he joined Siemens Transportations Systems where he held various positions. In 2002, Hoke became general manager for the Transrapid Propulsion and Power Supply subdivision; in 2008, CEO of the Siemens Cluster for Western & Central Africa; and in mid-2009, CEO of the Siemens Cluster for Africa. From CEO of the Siemens Customer Services Division (2011), he peaked to his present position in 2014.
Our CODE_n Industry 4.0 finalist relayr combines hardware and cloud Software-as-a-Service: Their flagship product WunderBar is a sensor kit with 8 sensor channels, 6 Beacon BlueTooth 4.0 modules and a Wifi Master module. The WunderBar is for rapid-prototyping new smart solutions combining hardware and software while the relayr OpenSensorCloud provides 6 SDKs, APIs, rich documentation and tutorial apps.
Where did your idea for the company come from?
relayr: The Internet of Things – devices and objects being able to communicate with each other independently – is changing the way we interact with the world around us by making everything from dishwashers to production lines smart. But we realised that one key thing was missing – the accessibility for developers and businesses to rapidly bring their ideas and prototypes to life.
To create new IoT products you need a stable and secure cloud, hardware to prototype and SDKs to start developing your software. Our idea was to create the entire package, the relayr stack, that includes everything a developer or business needs to start creating their own smart devices and solutions that will help them innovate new products, or make their existing products more efficient and more productive. More…