CODE_n CONTEST Finalist Ginmon allows customers to invest money in a globally diversified portfolio based on proven scientific methods. Customers gain access to high returns while enjoying the low risk associated with broad investments in over 10,000 companies in 47 countries. The FinTech startup provides a transparent, all-inclusive solution that enables customers to understand their investments and give them the feeling their finances are in safe hands. How? That’s what CEO and founder Lars Reiner, told us in this interview.
What is Ginmon all about? How did you come up with the idea?
Lars: Ginmon is all about providing a modern and efficient personal wealth management. While working for one of biggest commercial banks in Germany I realized that proven scientific concepts were often not offered to customers. Those concepts are taught around the globe and proven many times. Banks do not offer products based on those concepts because they are very low margin and not as profitable as traditional products. Therefore to really profit from professional wealth management one has to study investment theory and do it himself or pay horrendous sums to personal wealth managers. Additionally it seemed to me that large companies could not or did not want to react and adapt to the possibilities digitalization provided. As a technology and innovation loving person I had a concrete idea about how customers could benefit from digitalization, but the established financial industry did not provide me with the right setting to implement those ideas. Finally the request of many friends and family members who were looking for a solution to build wealth efficiently triggered my decision to start Ginmon. To put it in a nutshell: I wanted to implement the ideas I had for digital wealth management, provide an investment concept which was up date only restricted to professionals and last but not least enable my friends and family members to build up wealth efficiently.