Filiz Sarah Gärtner

The 5 types of startup founders we all know – and value!

Maybe you are involved with a startup founder every now and then. Don’t you feel they are pretty special people? Most of them are full of courage, determination and ideas. But they couldn’t be more different from each other! To help you see through the founder’s jungle and deal with the various kinds of personalities, we set up a typology of founders. All these types are commonly found in the wild and we are sure you know most of them – or maybe even are one of them? We took a closer look at their lovable quirks and now present to you with a wink: the 5 types of startup founders!

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Filiz Sarah Gärtner

How to successfully incubate startups – a guide for corporations hungry for innovation

Yes, we know the road to innovation can be tough. But it’s more important than ever to rescue businesses and bring them safely to the path of digital transformation. There sure are several ways to reach this goal. But examples of money pouring into R&D that left the companies empty-handed show that business incubation of startups is the better way for corporations to develop new technology and business solutions. Startups have the disruptive power and lateral thinking ability that are often missing in established companies. And they already come with the advanced, game-changing innovation that might be the solution to your problems! But in order to achieve a fruitful co-operation, a fertile ground is necessary. So better read on and learn how to successfully incubate startups in our quick guide for incubators!

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Robin König

Find your perfect business match to tackle the future together – with CODE_n CONNECT!

The digital disruption brings great challenges for every business. To stay competitive, companies need high adaptability, innovation and market know-how. But don’t worry, you are not alone! Innovative startups and experienced corporates can team up and use the enormous potential that lies in the synergy of their strengths. And yes, no matter if you are looking for an innovative startup or an experienced corporate – there is a company out there that offers those qualities that complement your business. Together you will be able to conquer all challenges! But how to find your perfect business match? That’s what CODE_n CONNECT is all about. Read more to learn about the benefits of CODE_n CONNECT for startups and corporates.

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Filiz Sarah Gärtner

Best creative thinking techniques – 3 tips to generate great ideas and how to put them into a business model

An innovative idea is the starting point of every new business. The new product solves an existing problem or brings a whole new world of possibilities for the industry. However, we all have experienced that identifying the problem is only the first step on the long road to an innovative solution. This road called ‘generating a great idea’ is paved with many creative and strategic challenges. But no worries – there are also as many techniques for creative thinking and business model development to guide you through this road. Whether you are about to launch a startup or update your existing business model, we’ve got you covered with a selection of the best three creative thinking techniques. Get inspired by them!

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Filiz Sarah Gärtner

How can startups and corporates successfully collaborate? Best practices with business incubators, accelerators and partnerships

Many reasons why startups and corporates seek collaboration are clear: startups benefit from funding, expertise as well as from a business and sales network, while large corporates profit from startups’ innovative power, operational speed and creativity.  A large percentage of corporates stated that they require startups to enable innovation for their business. In an equal collaboration, the vital effect of startups for the innovation process of big companies meets the need of startups for a powerful patron. But when new and established businesses come together, they most likely face challenges like a culture clash or the struggle of control and independence. However, equal and successful collaboration is possible! Find out how with the best practices in incubations, accelerations and partnerships.

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Filiz Sarah Gärtner

GPredictive (Germany) – Knowing in advance who is bringing in the turnover

GPredictive-Björn Goerke

Goerke, Founder & CEO of CODE_n Alumnus GPredictive

As CODE_n finalists from 2014, they are attending CODE_n15 at CeBIT as start-up veterans: GPredictive from Hamburg analyzes buying behavior from customer data to derive patterns for the future. The young company offers its analytical expertise as software-as-a-service. This means that it is affordable for smaller and medium-sized companies too.

As alumni, you’re again represented at this year’s CODE_n15 at CeBIT. Looking back, what were your impressions last year of your CODE_n premiere?

Björn Goerke (GPredictive): I think the entrepreneurial spirit at CODE_n is really exciting. There was a tremendous amount of energy in the venue. And the interest that our stand generated was simply overwhelming. It was usually after 4 p.m. before I managed to get anything to eat … Being mobbed by so many interested trade fair delegates was great fun. Everyone who came to see us really enjoyed looking at our business model.

What’s happened to your start-up in the last twelve months?

Björn Goerke (GPredictive): We’ve doubled in size and we now have a ten-strong team. We sourced a major investor in the form of Target Partners, and we’re now in a position to increase our team even further. Overall, we’ve massively optimized our product approach. Our analytics solution “Scores out of a box” now runs virtually fully automatically, which means that we’re able to respond much more quickly than we did a year ago. We now have a mature product and a growing number of satisfied customers. More…

Philipp Renger

#IoT comes to life
We visited the Hardware Hackathon in Dublin

A couple of years ago, it would have been impossible to build an electronic device from scratch in just three days – or at least it felt that way. Nowadays, this is a reality. In fact, it happens all over the world, all the time. Thanks to 3D printers, CNC machines, cheap and easy-to-use solutions like the Arduino, the Raspberry Pi or the Intel© Galileo, plus the availability of inexpensive sensors, people can transform their ideas into smart, connected products – working prototypes – all in a matter of hours. “IoT is at a tipping point right now – idea, product and market are closer together than ever. All you need is smart people with ideas,” says Philip Moynagh, Intel’s senior vice president regarding the Internet of Things. Ideas and smart people we found at the Hardware Hackathon in Dublin.

Hardware Hackathon Dublin

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Kathleen Fritsche

Going up: mastering the elevator pitch

Kathleen Fritzsche - Marketing & PR from CODE_n12 finalist Conceptboard and Startup Weekend Stuttgart

Kathleen Fritzsche – Co-founder of Startup Stuttgart

Kathleen Fritzsche is co-founder and head of marketing at Accelerate Stuttgart and StartUp Stuttgart, the entrepreneurial community for the Neckar Valley and Baden-Wuerttemberg regions in Germany. She has been captivated by the startup community since attending the first Startup Weekend in Stuttgart in 2010.

The brief, structured presentation of your business concept – the so-called “elevator pitch” – is a central element in garnering acceptance and enthusiasm for your business idea.

An elevator pitch can last anywhere from 30 seconds to five minutes depending on the situation. A key factor? Make sure you have thoroughly thought through the ins and outs of your idea before presenting it to larger audiences or potential capital investors. Initial feedback from your personal network and people who know your industry is incredibly valuable. These kinds of connections bring in new perspectives and helpful hints. The best thing to move you forward is critical thinking and shedding light on potential weaknesses early on. More…