At the moment the discussion around electric vehicles is all around the society and has also been picked up by the whole industry.
However, most of the discussion spans around the challenges of charging infrastructure as well as the challenges around battery capacity, charging times for long distance coverage. Therefore I think it is about time to change perspective and think about the customer experience and how EVs will make our life easier.
To start with I believe it is important to agree on what really matters to customers and human beings. As a concept I strongly believe that the single most valuable thing to human beings is time as it is the only thing which is limited and cannot “yet” be extended. Almost all highly successful products launched these days relate to this thesis (think about smartphones, or digital services like Airbnb or Uber).
So let’s look at EVs from that perspective:
The next generation of EVs will come with battery capacities of 150-200 kW/h which is good for more than 500 km.At the same time when we look at statistics we realize that average distance covered per person/day is 46 km and even less so only 12.3 km consecutively per day. The next thing to consider is that next generation of EVs is also preparing for induction based charging.
induction based charging
As a result of the phasing out of nuclear energy and the associated expansion of renewable energies, German energy supply companies are faced with a multitude of challenges particularly in their core areas of generation/trading, sales and the grids business.
This development has been accompanied by the complex fragmentation of the market and an increased demand from customers for individual solutions and above all for technical developments such as highly scalable, intelligent IT platforms. However, this has now all resulted in a further transformation of the energy world – an “Energiewende 2.0” which is being ushered in on a new digital level. This has caused the energy world to become blurred with other sectors. New competitors, especially those with a high level of IT expertise, are forcing their way onto the existing market. At the same time, the Internet of things, new forms of mobility concepts or the vision of an intelligent, networked city are opening up a great deal of potential for the creation of new business models both for them and also for us as a traditional energy supplier.
Inside of the EnBW Innovation Campus
New business models outside of linear developments
In order to successfully position ourselves against the competition in this agile, fast-paced and innovative environment, we have been supporting internal startups within the Group to establish new business models on the market outside of the existing Group structures for the last two and a half years. At our own Innovation Campus founded in Karlsruhe for this purpose, seven teams are now concentrating on the following themes: “Virtual Power Plant”, “Smart City”, “Connected Home” and “Future Mobility”. More…
‘We are living the change – the course for change has been set. We’re fully aware of how important innovations are for our future’, as Uli Huener emphasises in our interview. Uli Huener is Head of Innovation Management at EnBW Energie Baden-Württemberg AG. This year, EnBW is the new partner of CODE_n, the ecosystem designed to network digital pioneers.
Mr Huener, the energy industry in Germany faces major challenges in implementing the energy transition, not only technologically but also economically. What is your assessment of the pressure for change?
Uli Huener, EnBW: For the energy sector, the extent of anticipated change and need for transformation is unprecedented: there are social and fundamental market changes occurring simultaneously. This places strong pressure on the business models that have historically characterised the energy industry. In addition technology trends such as digitalization, increasing device connectivity / machine to machine communication put pressure on the existing utility business. Classic customer-supplier relationships are changing drastically, revolutionising the industry across the existing value chain. More…