At the moment the discussion around electric vehicles is all around the society and has also been picked up by the whole industry.
However, most of the discussion spans around the challenges of charging infrastructure as well as the challenges around battery capacity, charging times for long distance coverage. Therefore I think it is about time to change perspective and think about the customer experience and how EVs will make our life easier.
To start with I believe it is important to agree on what really matters to customers and human beings. As a concept I strongly believe that the single most valuable thing to human beings is time as it is the only thing which is limited and cannot “yet” be extended. Almost all highly successful products launched these days relate to this thesis (think about smartphones, or digital services like Airbnb or Uber).
So let’s look at EVs from that perspective:
The next generation of EVs will come with battery capacities of 150-200 kW/h which is good for more than 500 km.At the same time when we look at statistics we realize that average distance covered per person/day is 46 km and even less so only 12.3 km consecutively per day. The next thing to consider is that next generation of EVs is also preparing for induction based charging.More…