Lisa Flieg

Recap of The Art of Guidance event held on February 21, 2017 – CODE_n talks about the complexity of leading corporations and startups

A highly insightful panel discussion, two inspiring talks from the different worlds of corporate life and startups, plus an audience which just kept digging deeper. These were just some of the highlights of the CODE_n event held on February 21, 2017 at CODE_n SPACES: The Art of Guidance – The Complexity of Leading Corporations and Startups

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Lena Gaede

Pillars of leadership in digital transformation: why managers need IQ, EQ and DQ to succeed

Digital transformation is not just about technology. Even access to the best tech doesn’t ensure digital success. Instead, successful digital transformation requires an overall cultural change! What companies really need to face the challenges of digitalization are flexible and proactive employees. And ahead of them: managers embracing the cultural change and driving digital transformation forward. But, as you might have noticed, many traditional managers struggle to keep up with the fast-changing environment and new working styles. So, let’s see what makes the difference for leadership in digital transformation!

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Lena Gaede

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding

The customer is king and the king wishes new services nowadays. Induced by digitalization he has changed his expectations on services and products. While the customer can access product information and purchase easily mobile – whenever and wherever he wants – the competition between companies grows stronger. Thus, the most effective way to distinguish yourself from competitors remains the customer experience: it already drives two thirds of the decisions customers make, according to an insight by McKinsey. The motto is: provide a great customer experience – or you may lose your customer. And as usual, technology is your friend! Read on to find out how digital transformation and data analytics help to improve the customer experience.

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Lena Gaede

Digital Darwinism: why companies must step up to digital transformation to survive

We witness a mass extinction. Only the ones who adapt to their environment will survive. No, we are not talking about birds on the Galapagos Islands – we are talking about companies everywhere! The laws of nature equally apply to the business world: digitalization rapidly changes technology and society and forces companies to adapt fast enough – or die. Corresponding to Darwin’s principle of natural selection, we call this phenomenon Digital Darwinism.

Digital Darwinism is a threat for the “business as usual”. In fact, only 71 companies remain today from the original 1955 Fortune 500 list. The one thing that the failed companies have in common: a missing or miscarried digital strategy. No threat, you say, as most modern companies already went digital? So far so good, but the crux of the matter is the very fast pace of digital change: it is not some innovation now and then that companies need to react to. It is digital disruption that completely revolutionizes business models and consumer expectations – and it won’t end. It is possible because technology is now approachable by anyone with an idea to do something different or better. This constant innovation leads to disruption: everything can change and everything is changing. More…

BMBF

Guest feature | What makes photonics disruptive?

“Photonics 4.0” is one out of four themed clusters on the agenda at this year’s CODE_n new.New Festival. The German photonics community is taking advantage of the occasion to meet up there at the “Photonik Strategie Forum 2016“. The sector is expecting a wide selection of input on the subject of the digital transformation at the start-up festival.

Lasershow_VDITZ_C1

(Quelle: VDI Technologiezentrum GmbH)

The international photonics market generates annual sales revenues of around 350 billion euro and is expected to grow to around 615 billion euro by the year 2020. But what is photonics? Photonics is derived from the word “photon”, which is the light particle, and electronics. The term photonics is used for technologies which generate light, control it or harness it for our use.

These typically include high-power lasers which can cut effortlessly through metal sheets measuring several centimetres in thickness. Or super bright LEDs in car headlights which illuminate the road in every situation perfectly using an intelligent sensor system. This also includes various types of high-precision optics which are used in lifesaving imaging techniques and microscopes, which are installed in compact smartphone cameras or which look into the depth of space as eyes of telescopes.

When we encounter the science of photonics in everyday life, it is often “visible invisible”. And yet it is essential for many aspects of life in our modern digital age. This is particularly significant in the case of the Internet. Only with an almost infinite number of short light pulses in fibre optics our gigantic volumes of data actually can be transported around the entire globe. More…

Filiz Sarah Gärtner

Meet our CODE_n CONTEST Finalists 2016: KREATIZE from Germany

The next part of our startup series is here! This time, you’ll get to know KREATIZE, one of our Connected Mobility finalists from Tübingen, Germany. KREATIZE helps companies to take advantage of the benefits of digital transformation by changing the way that custom parts are ordered and manufactured. Co-Founder & CEO Simon Tüchelmann told us more about KREATIZE.

Kreatize_logoWhat is KREATIZE all about? How did you come up with the idea?

Simon: KREATIZE is about revolutionizing the way companies order and manufacture technical parts, exploring manufacturing possibilities for given geometries and the way businesses interact with each other, through outstanding digital tools, machine learning algorithms and intuitive design. KREATIZE is about empowering every engineer to realize great products, it is about converting high tech prototypes into mainstream products, ultimately making custom manufacturing so competitive that high quality prosthesis, green cars or fast and safe travelling options are widely available due to the decreased development costs.

I faced the challenge of high transactions costs when trying to realize high quality custom parts. I noticed that the search for the right production process, materials and reliable suppliers was very cumbersome for both parties: customers and suppliers. I knew something needed to be done in order to drastically reduce the transactions costs. Therefore, I engaged Daniel Garcia Rodriguez to look for ways to create a digital solution which would ease the pain. After looking at the multiple components of the manufacturing process, from prototype to delivery, we came up with the idea of the smart project realizer which led to the basis of what KREATIZE is now.

“Digital Disruption“ – that’s the motto of this year’s CODE_n CONTEST. What makes your solution innovative, what makes it disruptive?

Simon: KREATIZE is an agent for digital transformation in the manufacturing world, we are the supply chain management and procurement solution for the 21st century. Before KREATIZE, most of the processes were analog, from costing and pricing, to order placement. Phone calls, fax, emails and spreadsheets were the common tools. More…

Filiz Sarah Gärtner

Digital transformation is changing our working life – Get prepared for these 3 trends!

Digital transformation is currently hitting our working and everyday life with great revolutionary power. It rolls over all industries and challenges companies of all kinds and sizes – from now on nothing will ever be the same. Digital transformation is also the main topic of this year’s new.New Festival, where we will explore innovative solutions of digital pioneers. But let`s start at the very beginning and see what the digital transformation looks like: how can it change our daily work? We have identified 3 trends of digital transformation in your working life.

digital-transformation-change-working-life-3-trends-services-technology-market-circulation-industry More…

Filiz Sarah Gärtner

How can startups and corporates successfully collaborate? Best practices with business incubators, accelerators and partnerships

Many reasons why startups and corporates seek collaboration are clear: startups benefit from funding, expertise as well as from a business and sales network, while large corporates profit from startups’ innovative power, operational speed and creativity.  A large percentage of corporates stated that they require startups to enable innovation for their business. In an equal collaboration, the vital effect of startups for the innovation process of big companies meets the need of startups for a powerful patron. But when new and established businesses come together, they most likely face challenges like a culture clash or the struggle of control and independence. However, equal and successful collaboration is possible! Find out how with the best practices in incubations, accelerations and partnerships.

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