We decided this time to talk to one of the residents of CODE_n SPACES about a topic that many find fascinating, especially in the world of business startups: pivoting! The term “pivoting” originates from the lean startup thinking of Eric Ries. It’s used to describe what happens when a business model has to be completely overhauled and everything goes in a new strategic direction. It’s based on the Build-Measure-Learn method and the idea is that a startup applies lean techniques to radically evolve its business model and address actual market needs and customer requirements. It’s not uncommon for customer feedback, testing, the competitive set, or some overall shift in the market to force business founders to throw out their original idea – just to identify a business model that actually will return a profit. And why not? How often is the first attempt at something right on the mark?
Karlsruhe is an important centre of IT. With over 4,200 companies, a diverse landscape of science and research, and circa 30,000 people employed in the ICT sector, Karlsruhe and its surrounding region comprise Europe’s fourth-largest IT cluster. This is also clearly reflected in the portfolio of Karlsruher Messe- und Kongress-GmbH (KMK). KMK is very favourably positioned in this future-oriented industry with well-established events about digitization in the fields of education, healthcare, and the mobility and financial sectors, which number among the core themes of the Code_n new.New Festival.
A few examples are: LEARNTEC, IT-TRANS – International Conference and Exhibition on Intelligent Urban Transport Systems –, the Congress on Ambient Asissted Living (AAL), SAP DKOM, and the COM trade fair for IT and banking. These and other events with a focus on IT annually attract thousands of experts from around the world to Karlsruhe. LEARNTEC and IT-TRANS also number among the exhibitors at CODE_n. More…
Digital transformation is currently hitting our working and everyday life with great revolutionary power. It rolls over all industries and challenges companies of all kinds and sizes – from now on nothing will ever be the same. Digital transformation is also the main topic of this year’s new.New Festival, where we will explore innovative solutions of digital pioneers. But let`s start at the very beginning and see what the digital transformation looks like: how can it change our daily work? We have identified 3 trends of digital transformation in your working life.
Your startup in the field of HealthTech is making a true difference for our everyday life! When digitalization merges into the health sector, we witness life-changing discoveries. Every advance in this sector is a victory – from improved diagnostics, to innovative prosthetics or profitable data management. Medical technologies revolutionize step by step the treatment and prevention of diseases. Therefore, health is one of the most important fields where technology needs to be applied: In 2015 medical technology was again the field where the most patent applications (12 474) were filed and with a growth of 11% it was also one of the fastest growing sectors.
What are spray cans, colorful adhesive tape and a giant mirror doing inside GFT’s headquarters? Artist and sculptor Tobias Rehberger, who designed the innovation hall at the first CODE_n CONTEST at CeBIT 2012, has now turned his attention to the SPACES, the latest element in the CODE_n ecosystem. In our interview, he reveals his concept for the design of the space in which startups and established companies from the Stuttgart industrial zone will network in the future. High-profile managers move into the second story of the building; the first floor is reserved for digital pioneers who may have groundbreaking ideas, but who still need space and vital contacts. The CODE_n SPACES are set to change this.
Mr. Rehberger, this isn’t the first time you’ve worked with CODE_n. For the first CONTEST, you designed a trade fair concept that was intended to stay around for a few days and draw attention. With the SPACES, you are now creating a permanent area for young companies. At the same time, the startups are only staying for a finite length of time. What was the idea behind the design of the first floor?
Rehberger: The rooms may be permanently occupied by startup companies, but it’s primarily about flexibility and improvisation; the ability to change something quickly. When I think of startups, I don’t think of carefully planned and organized workflows, in which the next step is already pre-defined. Instead, I’m creating spaces here for people for whom exactly the opposite occurs: Spaces where they can improvise, where they can invent, where they can respond quickly to different situations. This is why we also have the garage element, the unfinished feel.
In the entrance area, the slogan on the mirror is quite eye-catching: Super Duper Studio. The checked pattern on the walls spans the entire floor. What’s behind this?
Rehberger: In the 1960s and 70s, there was a group of architects from Italy called Superstudio. They developed superstructures with Utopian constructions that covered entire landscapes. These architects used the check pattern as their trademark, because their ideas came from a checked sheet, the draft pad of an architect. This superordinate thing, this superstructure that takes over everything, it matches the philosophy of a startup very nicely. When you’re founding a company, you’re ready to give some things up: The work, the passion for what you do, overtakes all other areas of your life. More…