Lisa Flieg

“What does collaboration need to succeed? Culture and consistency!” – Corporate-Startup event recap on June 22, 2017

Interested in a candid, behind-the-scenes look that steers clear of buzzword bingo? How about a discussion with like-minded people about the questions posed by digitalization? That’s what you’ll find at CODE_n themed events! In February, experienced leaders and entrepreneurs bounced around ideas on leadership in the digital age at “The Art of Guidance”. And the conversation continued on June 22, 2017 with “Corporate-Startup-Collaboration | Fuckups, Lessons Learned, and Cultural Differences.” The evening was all about sharing experiences, straight talk how things get screwed up, and exploring the keys to fruitful collaboration between a corporation and a startup. Taking “When worlds collide” as their motto, a couple of talks and a charged panel discussion offered expert insights into this highly topical issue. We hope you enjoy reading this event recap, complete with our impressions and a roundup of the evening’s encounters between two cultures!

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Lisa Flieg

Corporate-Startup-Collaboration: “When worlds collide”

More and more companies are partnering with startups when dealing with the subjects of digitalization and open innovation. But what would a successful collaboration between established companies and “young guns” really look like? How can they work together to conquer new markets, drive innovation and then effectively integrate it back into the company? And last but not least: How can startups then profit from such an alliance? CODE_n takes a look behind the curtain and has spoken with various players – stay tuned for some feedback from a large corporation, a startup as well as a program that brings both of them together. As an additional highlight, we will also be following up on this exciting topic with a thematically-related event on June 22nd in CODE_n SPACES: Get excited about exclusive looks at a successful player in lessons learned, along with challenges and cultural differences of real corporate/startup collaborations!

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Lena Gaede

Collaboration? Challenge accepted! What you need to prepare for when partnering up with corporations

The day you have been working for is finally here and you have found a corporation to partner up with. A new business relationship can often be compared with a new love. Butterflies in one’s tummy, a serendipity leaping to cloud nine: everything is great. But, as in every relationship, there comes a point when the initial euphoria however dissipates. A crisis? To prevent you from any kind of heartache, CODE_n brings you 5 tips in preparation for a new business partnering.

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Filiz Sarah Gärtner

Best partners forever? Important tips for successful business partnerships and alliances

Teamwork makes the dream work. This saying is truer than ever when it comes to business partnerships or alliances! No matter if you are a startup or an established company, the right partner can offer big competitive advantages for your business: it can give you an opportunity to access a broader range of resources and expertise. This may be a distinctive skill set or a product line that is better than the competitors’.

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So, if you found a bpf – a best partner forever – to go through thick and thin together, you surely want to keep the partnership running. For a business alliance or partnership to be successful, there is a lot to consider. However, keeping these four tips in mind will help you on your journey:

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Filiz Sarah Gärtner

How can startups and corporates successfully collaborate? Best practices with business incubators, accelerators and partnerships

Many reasons why startups and corporates seek collaboration are clear: startups benefit from funding, expertise as well as from a business and sales network, while large corporates profit from startups’ innovative power, operational speed and creativity.  A large percentage of corporates stated that they require startups to enable innovation for their business. In an equal collaboration, the vital effect of startups for the innovation process of big companies meets the need of startups for a powerful patron. But when new and established businesses come together, they most likely face challenges like a culture clash or the struggle of control and independence. However, equal and successful collaboration is possible! Find out how with the best practices in incubations, accelerations and partnerships.

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