Isabel Alexandre

Meet CODE_n finalist Cosinuss°

Cosinuss° develops high-tech earplugs that help people measure heart rate, body core temperature and arterial oxygen saturation of the blood. The wearable technology created by the German startup has multiple applications, being used in fields of medicine, sports, employment protection, and even fertility determination.

Johannes Kreuzern

Johannes Kreuzern is the CEO of Cosinuss°

As one of the Top 50 Big Data startups selected by CODE_n, Cosinuss° will present their products and solutions at the CeBIT. In today’s interview, we talk to the CEO Johannes Kreuzern about the company and their expectations in taking part in such a big technology event. 

Could you give us practical examples of how Cosinuss° sensor technology can improve people’s life?

With the new C-SP 01, a heart rate monitor in the ear, everybody is able to track his/her performance without having the disturbing chest belt twitching and rubbing your chest all along your training. Next generation sensors coming soon will fusion headphones with heart rate monitors allowing you to not only listen to your beloved music and track your performance with one gadget but also to get motivational feedback according to your performance directly back into your ear. More…

Isabel Alexandre

Meet CODE_n finalist Viewsy

Viewsy provides analytics for offline retailers by supplying insights about customer behavior patterns, such as customer loyalty and time spent in the shop. The British location analytics startup comes to solve a common problem faced by retailers: understanding customer behavior in physical space in order to manage businesses better.

Odera Ume-Ezeoke

Odera Ume-Ezeoke, founder and CEO of Viewsy

The startup, founded in 2011, is rapidly growing and already counts clients like Vodafone and ABN AMRO bank. In today’s interview, we talk to Odera Ume-Ezeoke, founder and CEO of Viewsy, about how they use Big Data to help companies effectively manage physical environments.

The first thing we read on Viewsy website is: “Measure and Manage foot traffic like never before”. Could you briefly explain how it works?

We install discrete passive sensors in store to analyze visitor movements within and between the client’s stores. This data is anonymized and then securely transmitted to Viewsy’s analytics platform, which calculates store statistics on footfall, store visitor flow, and other key metrics. The resulting analysis and data is made accessible via the Viewsy dashboard and reporting suite.

Does this technology also benefit consumers?

Absolutely – our technology has a wide range of applications, including many that have a direct benefit to customers, such as improving store layouts to avoid overcrowding, reducing checkout queue wait times, understanding surge footfall to increase safety (such as in a large arena or football stadium), and enabling better positioning of customer service or security staff. We also offer retailers the ability to provide an option for customers to opt-in and receive special offers and discounts.

How do you think physical shops of the future will be?

When I visualize the retail store of the future, I see a cross between Amazon, Argos, and Apple – A wide open retail showroom space with a very human approach to product education and support, served by an enormous, wholly-automated stockroom that can fulfil purchases within a couple of minutes. In this vision, the relationship between customers and the brands has the same directness that we are starting to see develop with virtual shops, with customers able to use their smartphones to interact with areas of the physical store to leave feedback, receive product recommendations and offers, and conduct product research.


Isabel Alexandre

Meet CODE_n finalist Aentropico

Sebastián Pérez Saaibi

Sebastián Pérez Saaibi is the CEO of Aentropico

Aentropico is a Latin American Predictive Analytics startup, based in Bogotá, Santiago and Rio de Janeiro. It helps medium and large businesses by transforming common data sources into powerful predictive insights that improve decision-making. The startup is one of the Top 50 finalists of CODE_n and will be at the CeBIT 2014 to present its Big Data solutions. 

In today’s interview, Sebastián Pérez Saaibi, CEO and Co-Founder of Aentropico, tells us how their DataApps can increase sales, cut costs and enhance the productivity of retailer companies. He also talks about their expectations of being part of CODE_n.

Aentropico is present in various Latin America cities. Does it benefit the startup in a different way?

Being in several countries is a calculated risk that we took as an opportunity to have the best of both worlds: In MassChallenge (Boston, MA) we were able to strengthen our ties to the MIT MediaLab and Harvard research groups as well as test our product with the powerful MC mentor network. On the other hand, at 21212/StartupBrasil we leveraged their strong commercial, talent, and mentor networks in Brazil to be able to have a soft landing in the country. Knowing the Chilean and Colombian ecosystems as a part of StartupChile and operating in these countries gives us a strong Pan-American expertise and connections. These ingredients have contributed to a more mature startup, ready for the challenge of becoming Latin America’s prime Predictive Analytics company.


Isabel Alexandre

Meet CODE_n finalist G|Predictive

Björn Goerke is the CEO of G|Predictive

Björn Goerke is the CEO of G|Predictive

G|Predictive is a startup based in Germany that offers individual predictions on constantly recurring questions within the marketing and sales process. The enterprise developed Customer Lifetime Suite, a software-as-a-service application which provides an up-to-date overview of the current and future behavior of customers, each of which is analyzed individually. We are looking forward to meeting G|Predictive, one of the Top 50 finalists at the CODE_n contest at this year’s CeBIT. Björn Goerke, founder and CEO of the startup, will tell us a little bit more about their Big Data solutions and also how they are preparing for CODE_n.

When was G|Predictive founded and what was its inspiration?
G|Predictive was founded in December 2009. We started off consulting in the general field of big data. We soon realized that we there was a need for products. So, in late 2011 we made a complete u-turn and subsequently withdrew from the consulting business to focus on the product business. We hired data scientists and developers, and are currently building a sales force and are delighted to report that we are gaining momentum. More…

Janina Benz

Crowdfunding goes green – Econeers supports an energy transition from the grassroots

Michael Brey - Corporate Communications at Econeers

Michael Brey – Corporate Communications at Econeers

The story behind Econeers
We have started Econeers in October 2013 as sister-platform of Seedmatch, the German market leader in crowdfunding for startups and partner of CODE_n. So we have transferred our experience as well as  the proved concept of crowdfunding to the prospering field of renewable energies and sustainability. That was because we discovered large similarities between both concepts: The energy transition in Germany has been basically driven by civil investors right from the start. Almost 50 percent of the renewable energy facilities are paid with private money. Since 2001 over 880 energy cooperatives have been founded by citizens intending to strengthen their independence from large energy groups. So starting a new crowdfunding platform with a focus on clean energy projects in order to create an easier and more efficient way of civil participation was just a logical consequence for us. More…

Isabel Alexandre

Meet CODE_n finalist Swan Insights

Laurent Kinet is the CEO of Swan Insights

Laurent Kinet is the CEO of Swan Insights

Swan Insights is a Belgian startup that combines big data with social Web analysis. It helps organizations get the most out of external data, delivering strategic insights as the fuel for decision-making and targeted action. The company is among the 50 most innovative big data startups in the world to be selected by CODE_n. 

Laurent Kinet, the CEO, talks about the big data scene, the characteristics of Swan Insights, and the company’s attendance at CeBIT in March.

How can big data change the way companies work today?

Big data enables companies to switch from “guess” to “know”. Most companies already process their internal data with data mining techniques in order to enlighten managers and guide them to make appropriate decisions. However, there is a two-fold problem with that: First, they disregard all external information available, such as social media, public data or other kinds of knowledge outside their walls; second, those analyses are structured queries in tabular databases, while the connections between pieces of information contain new kinds of insights and allow new-generation algorithms that deliver amazing results.

As a result, companies work with an incomplete view of their stakeholders, which can range from customers and suppliers to competitors or partners. For instance, customers are defined and segmented through business-specific criteria, through what they buy, what plans they subscribed to, etc. This can only capture 0.1% of an individual who, for the remaining 99.9% of the time, is making decisions outside the company. One can’t define a telecom customer only through the tariff plan he uses. He lives in a region, a city, has tastes, habits, opinions – and, above all, is connected to his network of people. His environment tells much more about him than what he says or buys.


Janina Benz

Thomas Ohr: “More European entrepreneurs have realized the opportunity to create for international markets”

Thomas Ohr - founder and editor of EU-Startups

Thomas Ohr – founder and editor of EU-Startups

Thomas Ohr is the founder and editor of EU-Startups, an online magazine covering European startups. He started the project in 2010 due to his passion for startups and his excitement for Europe’s future. Since EU-Startups is still a hobby, he works in the marketing department of a German media company. Thomas Ohr works and lives in Freiburg, Germany.

Janina Benz: What is EU-Startups, and what inspired you to start it?

Thomas Ohr: EU-Startups is an online magazine covering Internet and mobile startups out of the European Union and the European continent. Aside from our focus on young companies, we also profile established firms or publish other news out of the tech space that has a commercial or cultural impact on European startups. Our vision is to connect the European startup scene and to encourage entrepreneurship within Europe.

JB: Over the last few years, how have people’s ambitions changed in regards to founding a business?

TO: More and more European entrepreneurs have realized the opportunity to create products not just for their home market, but for international markets. This is an important step which will lead to us soon seeing more and more European startups that succeed on a global scale.

JB: What unique strengths does the European market have, and how can startups benefit from them?

TO: To be honest, there is no real “European market” yet. Companies that operate in many different European countries still have to deal with many different languages, laws, and currencies. But it’s slowly getting better. There are also very few benefits for entrepreneurs building their startup in Europe unless they’re in hubs like London, Paris or Berlin. One benefit of building a startup in Europe, though, is that we (Europeans) know our markets better than American or Asian competitors. And since many American startups tend to expand to Europe very late, this gives European companies a head start.

JB: Which European country do you consider the “rising star” of the startup scene?

TO: That’s a tough question. Since I don’t see THE “rising star” out there, I would argue that the startup scenes in Spain, Lithuania, and Estonia have greatly developed over the past years and are quite active now. For anyone interested, you can find a list of the  15 biggest startup cities in Europe here.

JB: How important is it for startups to provide their homepage in English?

TO: It’s pretty important when your company is targeting an international audience or customer base. But if you’re a Polish startup selling tea online and you’re only selling to customers in Poland, there’s no need for an English homepage.

JB: What do you expect to be the leading startup trends for 2013?

TO: Mobile payment and B2B mobile apps. Some people say that last year’s trends were social, local, and mobile, but I think this area is a little bit overhyped—hopefully we’re going to see less “social-media/networking-things“ in 2013.

Janina Benz

Marco Voigts: “Strike out on a new path to get attention”

Marco Voigt Code N InterviewMarco Voigt is co-founder of PIN AG and one of the initiators of the GreenTec Awards, the best-known environmental award in Germany. For many years he worked as a consultant for the EU in the Ministries of Economics, of Environment, and of Science, and coordinated several support programs in the field of environmental technologies and electromobility. At the moment, though, he is focused on anchoring clean technologies in German industries. Additionally, he is managing partner at VKP Consulting and partner of Deutsche Messe AG for Business Development, responsible for the international trade fair IndustrialGreenTec.

Janina Benz: Could you tell us about the GreenTec Awards (formerly Clean Tech Awards)?

Marco Voigts: The GreenTec Awards is an annual event presenting the newest advances in green technologies. Green technologies need strong ambassadors! The GreenTec Awards bridges the gap between entrepreneurs, scientists, politicians, artists, media representatives, and consumers, thus raising awareness and boosting the popularity of the sustainable (r)evolution. Projects range from car-sharing concepts to recycled construction materials—any innovative project can be part of the competition. But the GreenTec Awards is much more than just that: we host a session for the jury, encourage people to vote for their favorite projects online, and carry out many other activities to raise awareness for a more sustainable life. One of the event’s highlights is an interactive exhibition that invites guests to experience environmental technologies firsthand.

JB: This is the sixth annual GreenTec Awards. How has the event changed over the past few years?

MV: The event has changed a lot—it grew in every imaginable direction, quantitatively and qualitatively. We started in a small hall for 200 guests with three award categories. Last year we celebrated with 1,000 guests; the Green Carpet has never been that busy! I suppose we just caught the spirit of the age. This year, the Awards will be given away in several categories: Production, Energy, Mobility, Aviation, Recycling, Communication, Building & Living, and a special category in cooperation with ProSieben—one of Germany’s biggest TV stations—called ProSieben Galileo Wissenspreis.

JB: In which cleantech field do you expect the most revolutionary developments in the near future?

MV: In my opinion, you can’t limit it to one sector. For instance, the Green Production topic, as well as Urban Mining, is right at its beginning. Concerning aviation matters, we have already recorded amazing progress. That’s why we started to present an award for innovative projects in the aviation sector in 2011. I’m also convinced that electric mobility is now really on track.

JB: The event usually attracts not just cleantech innovators, but also celebrities. Do you think it’s rather uncommon to combine Cleantech and glamor?

MV: Yes, it might be uncommon, but I think this is exactly what makes the GreenTec Awards so unique. I have been to so many events presenting environmental technologies. Without a doubt, the ideas are outstanding, but innovation and creativity shouldn’t take place in splendid isolation; it needs an big audience. We thought outside the box and created an extraordinary event. Experts and celebrities meet at the GreenTec Awards, bringing together expertise and publicity. The public is interested in celebrities; why not try to draw that attention to something really innovative and important? GreenTec Awards media coverage ranges from specialized media and newspapers to the yellow press—that’s unique in the whole EU!

JB: Similar to last year, one applicant will be awarded the so-called “Green Music Award.” What do music and cleantech have in common? What does it take as a musician to receive that prize?

MV: The Green Music Award is a special prize for performers whose environmental dedication stands out in every way possible. Music touches and unites people from all over the world. When musicians like Morten Harket (former singer of a-ha), Bob Geldof, Paul McCartney, or bands like Coldplay campaign for environmental protection, they really can make a difference, and we want to reward this kind of commitment as well. Our cooperation with the biggest major label, Universal Music, helps a lot.