We decided this time to talk to one of the residents of CODE_n SPACES about a topic that many find fascinating, especially in the world of business startups: pivoting! The term “pivoting” originates from the lean startup thinking of Eric Ries. It’s used to describe what happens when a business model has to be completely overhauled and everything goes in a new strategic direction. It’s based on the Build-Measure-Learn method and the idea is that a startup applies lean techniques to radically evolve its business model and address actual market needs and customer requirements. It’s not uncommon for customer feedback, testing, the competitive set, or some overall shift in the market to force business founders to throw out their original idea – just to identify a business model that actually will return a profit. And why not? How often is the first attempt at something right on the mark?
A highly insightful panel discussion, two inspiring talks from the different worlds of corporate life and startups, plus an audience which just kept digging deeper. These were just some of the highlights of the CODE_n event held on February 21, 2017 at CODE_n SPACES: The Art of Guidance – The Complexity of Leading Corporations and Startups
CODE_n will be hosting an exciting event early this year on a crucial topic that drives many executives at established companies, SMEs, and startups alike: leadership. How will the role of leadership change in this modern age, especially given the way it is so closely shaped by new models for working, increasingly distributed teams, and digital disruption? Can leadership adapt to agile teams and increasingly blurred hierarchies? These questions and others will be addressed in an exchange of experiences on Tuesday, February 21, 2017, at The Art of Guidance – The Complexity of Leading Corporations and Startups. It’s a CODE_n EVENT in the Guidance/Leadership series.
Some of you celebrated with us last week – it’s been one year since the opening of our CODE_n SPACES. And the first 12 months proved: space to do some serious digital pioneering is rare and sought after! That’s why GFT decided to extend the CODE_n SPACES innovation campus by setting up 14 further offices in the building right next door.
At CODE_n, the world never stands still. One year CODE_n SPACES confirmed just that. It was a year in which the CODE_n team, digital startups, innovation teams of international companies and managers with entrepreneurial experience moved and settled in. A year in which all of these residents enjoyed the value of a dynamic, lively network and quite a few good parties, just like the one for our first birthday.
And we’re moving further along: so far being integrated into the new GFT Corporate Center, the CODE_n SPACES are now being extended into the neighbouring building, adding a combined total floor area of 10,000 sq meters in January 2017. Located in Stuttgart’s Fasanenhof, the SPACES couldn’t be positioned any better: near the airport, near the highway, the underground right outside the door taking you directly to the city center.
“We were among the first residents in the building and having offices just a stone’s throw from the airport has done wonders for our image. The offices at CODE_n are the ideal complement to our main office in Ulm, which is where our senior managers and IT experts work,” states Dr. Helmut Mahler, former CIO of a major automotive company and founder of the cyber-security firm Code White.
Why should my startup move in?
Being a resident at the CODE_n SPACES means becoming a part of a complete ecosystem. Industrial partners, mentors, universities and other startups all belong to our worldwide CODE_n network. Access to extensive resources, a helping hand and a shoulder to rub with are factors that are given at any time. Where else would you find networking opportunities and valuable know-how so easily? More…
The fact that you are reading this shows it: you know the importance of a good pitch! In the world of digital startups, it can easily be the difference between millions of dollars and not a single one. But you might also know: there are as many tips on perfect startup pitches as people who once did one. We want to help you find out the right ingredients for your pitch to convince every investor. Read on for the most crucial tips for your cake base plus those small but very important things that put the icing on the cake of your pitch!
First they revolutionized the way we work, now they change the spaces we work in. Leading tech companies like Google, Facebook or Amazon completely transform our work life at the Their working environments are urban legends: something between a theme park and incubator for digital pioneers. Either way it sounds like a lot of fun! Which is great, as the happiness of employees is proven to increase productivity by 31% and creativity by a factor of three. Enough reasons to further investigate the perfect office surrounding. What does the perfect working environment look like?
When you run a business, there are a lot of decisions to be taken into account. One of the most important ones is where and how you want to work. The options are countless: Your own couch, the coffee shop around the corner, a fast-food restaurant, mom’s living room – basically any place, where you can get internet access may be a possible office. But sooner or later, you might think about setting up an office at home, renting one or join a co-working space. But this decision shouldn’t be made lightly! While co-working spaces and own offices can provide a long list of benefits, both of them also have their disadvantages. Let’s take a look at the pros and cons.
Our CODE_n SPACES Resident CODE2ORDER started out with developing a software for restaurants, now they’re deep into the hotel industry. Their product allows guests to access information related to their trip or make use of hotel amenities – all through their smartphones. We talked to Patrick Luik, one of the three founders, about the initial idea, the current status and how they ended up in our CODE_n SPACES.
Let’s start with the obvious: Can you explain, in layman’s terms and maybe with a couple of nice examples, what exactly you do?
Patrick Luik: Digital communication between hotels and guests currently only takes place before and after a guest’s visit, not during their stay. That’s why we’ve developed a service and marketing platform that bridges the gap between all three of these phases. The platform allows guests to access information related to their trip (guest maps, points of interest, etc.), or even make use of hotel amenities like room service, the hotel shop, feedback tools, and more – all through their smartphone, and without having to install a special app. Everyone wins with this solution, the hotel and the guest.
And who’s your solution for?
Patrick Luik: Our solution is aimed primarily at hotels that are looking to offer their guests better, more digital services. It doesn’t matter whether the hotel has 30 rooms or more than 15,000 rooms (chains, for example). Secondly, the solution is also for hotel guests.
What made you think of the idea? And what made you set up the company?
Patrick Luik: Our original idea was actually something entirely different. We initially developed a solution for the restaurant industry. After some time, we swapped tables for rooms and it unlocked a whole bunch of possibilities and ideas within the hotel industry, which we’re now also following up on closely and implementing. More…