Lisa Flieg

“Our mission is to make the regional startup ecosystems visible across the whole of Germany!” | Event review – launch party of StartupSpot BaWü

Following the fantastic news that Stuttgart has officially been named one of twelve digital hubs in Germany, on May 17, 2017 it was full steam ahead for business founders in Baden-Wuerttemberg thanks to an exciting lineup of activities. The launch of StartupSpot BaWü, the new startup relationship tool initiated by Sina Gritzuhn, the founder of Hamburg Startups, was marked by an amazing opening party at CODE_n SPACES in Stuttgart. Just under 80 special guests were invited, most of them representatives of the regional startup scene, businesses, and partners in the local community. Not only was this a chance to mark the official launch, there was plenty of time to forge contacts and do some networking. As well as the party itself, there was a unique presentation on the StartupSpot database and some of the new business ideas being worked on by local startups. Discover more about the background to the event, browse pictures taken on the evening, and read fun and fascinating facts about the initiative and the role it will play in galvanizing the activities of all kinds of startups in Baden-Wuerttemberg!

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Lisa Flieg

CODE_n SPACES Residents | “We had to learn to let go of our original concept” – The CODE2ORDER startup talks about pivoting

We decided this time to talk to one of the residents of CODE_n SPACES about a topic that many find fascinating, especially in the world of business startups: pivoting! The term “pivoting” originates from the lean startup thinking of Eric Ries. It’s used to describe what happens when a business model has to be completely overhauled and everything goes in a new strategic direction. It’s based on the Build-Measure-Learn method and the idea is that a startup applies lean techniques to radically evolve its business model and address actual market needs and customer requirements. It’s not uncommon for customer feedback, testing, the competitive set, or some overall shift in the market to force business founders to throw out their original idea – just to identify a business model that actually will return a profit. And why not? How often is the first attempt at something right on the mark?

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