Lena Gaede

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding

The customer is king and the king wishes new services nowadays. Induced by digitalization he has changed his expectations on services and products. While the customer can access product information and purchase easily mobile – whenever and wherever he wants – the competition between companies grows stronger. Thus, the most effective way to distinguish yourself from competitors remains the customer experience: it already drives two thirds of the decisions customers make, according to an insight by McKinsey. The motto is: provide a great customer experience – or you may lose your customer. And as usual, technology is your friend! Read on to find out how digital transformation and data analytics help to improve the customer experience.

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Lena Gaede

Promising tech startup hubs worldwide: Helsinki is up and coming! Here are its strengths, weaknesses and special power

What comes to your mind when you think of startup hubs? Silicon Valley, Berlin? Those are no doubt some of the best-known cities in that context. But we all know the world of startups is always in motion! New centers of innovative entrepreneurship come up like rising stars and offer new possibilities. Just like Helsinki! Finland’s capital has evolved to an innovative stronghold and surely is a city to keep an eye on. Helsinki is said to host over 500 tech startups and holds its share at the Nordic countries having Europe’s fastest growing startup scene. Let us dive deeper into the strengths, weaknesses and special powers of Helsinki as a tech startup hub!

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Filiz Sarah Gärtner

Meet our CODE_n CONTEST Finalists 2016: Valsight from Germany

All good things go by thirteen! Here we are with our last Applied FinTech finalist for the CODE_n CONTEST: Valsight. The Berlin based startup deals with the integration of value driver trees and advanced analytics into the controlling processes of planning, reporting and forecasting. How that works? Managing Director Khai Tran gives the answer!

What is Valsight all about? How did you come up with the idea?

valsight_logoKhai: Valsight is a SaaS solution for enterprise performance management and financial modeling based on value driver trees. The core of our software is a visual modeling editor with a powerful simulation engine that can be used to create financial models, for simulation-based planning and forecasting with predictive analytics. It makes financial controlling more focused and goal-driven by making processes more transparent, flexible and efficient. Our software is especially designed for the needs of management and financial analysts. No programming skills are needed to build financial models or to simulate different scenarios.

Our founding team came up with the idea for Valsight during many years of research with in-memory technology at the Hasso-Plattner-Institut in Potsdam. The growing importance of simulation and predictive methods in financial management combined with the maturity of in-memory technology for ultra-fast calculations was the ideal starting point. We have tested our approach early on with a Fortune 500 company, and have since then focused on building state-of-the-art SaaS software to dramatically improve corporate controlling and financial modeling.

“Digital Disruption“ – that’s the motto of this year’s CODE_n CONTEST. What makes your solution innovative, what makes it disruptive?

Khai: The idea of Valsight is to improve traditional controlling and financial modeling processes with methods like simulation and advanced analytics. Our focus is to empower business users to create complex and multidimensional models themselves and to benefit from statistical and predictive features. The core challenge is to keep a strong focus on the needs of the finance community in order to make even complicated functions easy and intuitive to use. More…

Filiz Sarah Gärtner

Meet our CODE_n CONTEST Finalists 2016: WearHealth from Germany

wearhealth_logoThe wearables market is set to grow exponentially and has the potential to transform how healthcare services are provided. Wearable devices will soon generate large volumes of medical grade data, but without analysis and insight from health experts, they won’t reach their full potential. That is why our CODE_n CONTEST finalist WearHealth is on a mission to enable personalized mobile preventive health care by bringing together medical wearable technology, artificial intelligence, and health experts. Co-founder and CEO Esteban Bayro Kaiser tells us how this can be achieved:

What is WearHealth all about? How did you come up with the idea?

Esteban: WearHealth is the AI-driven platform that learns from health experts and data from wearables to empower Personal Health Assistance.

We are a research spin-off from the Institute for Artificial Intelligence at the University Bremen and have years of experience in dealing with data from wearables and machine learning. Due to the increasing shortage in global health workforce and avoidable healthcare costs that are attributed to non-adherence, there is a high demand for new solutions in the area of mobile health. At WearHealth we are building a context-aware personal health assistant (PHA) that is able to learn from health experts and data from wearables.

The first version of the PHA is able to recognize gestures such as pill-intake, eating and smoking with the help of commercially available wearables to support patients with medication adherence. We are working together with our customers the re- and health insurances and pharmaceutical industry to bring this solution to the market. More…

Filiz Sarah Gärtner

Digital transformation is changing our working life – Get prepared for these 3 trends!

Digital transformation is currently hitting our working and everyday life with great revolutionary power. It rolls over all industries and challenges companies of all kinds and sizes – from now on nothing will ever be the same. Digital transformation is also the main topic of this year’s new.New Festival, where we will explore innovative solutions of digital pioneers. But let`s start at the very beginning and see what the digital transformation looks like: how can it change our daily work? We have identified 3 trends of digital transformation in your working life.

digital-transformation-change-working-life-3-trends-services-technology-market-circulation-industry More…

Filiz Sarah Gärtner

CODE_n Alumni | Catching up with … SQream Technologies!

SQream Technologies, based in Israel, was CODE_n Finalist in 2014, starting out with graphics processors that captured, stored and processed bid data within seconds. What was already a big deal then has since turned into a business model proving valuable for several industries, including Genome, Cyber Security, Finance and IoT. In his interview CEO and Co-Founder Ami Gal tells us in detail about the amazing things you can do with big data – from Cancer Research to defense cases and gives insight about the development of his company since CODE_n.

Following on from your time as a CODE_n Finalist, what have been Sqream Technologies’ greatest achievements?

Ami Gal, CEO and Founder, SQream Technologies

Ami Gal, CEO and Founder, SQream Technologies

Ami Gal: SQream’s greatest achievements name a few domains. For starters, SQream’s customer base is growing rapidly. The broad range of use cases SQream DB can be implemented in, has lead to an interest from organizations that have supported our product strategy, leveraging it to answer real-life needs of DBAs and researchers.

One specific use case worth mentioning is a large Genome Cancer Research Center in Israel that approached us, in need for a database being able to handle rapidly scaling large-size datasets in an ultra-fast manner. In search for mutations in specific chromosome positions, large post-sequence datasets were being manually compared to previous findings in other databases. The process was extremely time consuming with an old-school file base system. SQream provided the Research Institution with a database developed specifically for genome researchers – GenomeStack – a database with large-capacity storage enabling pre-uploading of other databases to GenomeStack, as well as uploading of the new research data. The database empowers genome researchers to perform an ultra-fast simultaneous comparison of millions of chromosome positions – with a click of a button. The outcome is an automatic, rapid way for researchers to get to their insights using a database instead of a file base, significantly shortening research timetables. We consider SQream’s contribution to Genome Research to be of great value and a huge achievement, as we are predicting the technology will impact millions of people’s lives.

There are a few other great achievements such as SQream’s geospatial analytics engine and our contribution to Defense related use cases, that is becoming a crucial – perhaps even a life-saving tool, in times when the world is experiencing unfortunate growth in terror-attacks.

What lessons have you learned or failures you’ve experienced and how have you coped with them?

Ami Gal: There are two things to be named here: At some point we understood that we can’t follow through on all customer requirements and that we have to stay focused. Another important issue is the DNA of your team. We have learned that even the slightest DNA issues shouldn’t be tolerated and definitely not compromised. More…

Filiz Sarah Gärtner

CODE_n Alumni | Catching up with … Massive Analytic

Massive Analytic, a pioneer in Artifical Precognition, was one of CODE_n’s finalists in 2014 and has come on leaps and bounds since its time with us in Hanover. In our next part of the CODE_n Alumni catch-up series, we talked to CEO George Frangou about the young company’s most important learnings and greatest achievements (like building a relationship with Microsoft) since then.

massiveanalytic

Following on from your time as a CODE_n finalist, what have been Massive Analytic’s greatest achievements?

George Frangou: I would say our greatest achievement has been the launch of Oscar AP on the Microsoft Azure Marketplace in June of this year. Our technology is now available for purchase. It’s exciting to be building that relationship with Microsoft. We’re also proud of our entry to the Lockheed Martin Virtual Technology Cluster. Getting both of those endorsements have been great for us.

What lessons have you learned or failures you’ve experienced and how have you coped with them?

George Frangou: The key lessons we have learned over the last year is to get our product messaging right. Often it is easy to be passionate about the product and describe it in a manner that does not resonate with the target audience. We were able to set that right on the back of our involvement in CODE_n and the client engagements that followed immediately.

What were your biggest takeaways from your time at CODE_n?

George Frangou: The biggest takeaway from CODE_n for me was seeing how many young innovative companies there are doing different and exciting things. It was great to share experiences and inspiring to see what’s going on. More…

Filiz Sarah Gärtner

CODE_n Alumni | Catching up with … Soma Analytics

In 2012, our CODE_n Alumnus Soma Analytics started out with an honorable vision: to reduce work-related stress and make work-life more sustainable. Three years later the company, now based in UK’s startup hotspot London, has just been named Europe’s best mHealth Startup. Their flagship product is an evidence based mobile resilience program for employees which provides personalized improvement plans and interventions based on biometric information tracked by a smartphone. We talked to Johann Huber, CEO of Soma Analytics, about his initial idea, his achievements, tips for young founders and the advantages of his adoptive home London.

Following on from your time as a CODE_n Finalist, what have been Soma Analytics’ greatest achievements?

JohannHuber_SOMAAnalytics_komprimiertJohann: Believe it or not we met one of our first and biggest clients at the CODE_n booth at CeBIT. Now we are working together with them in three countries. Besides that we have just been named “Europe’s best mHealth Startup 2015” by the European Commission. We also collected more than one million Euros in external funding through grants and angel investment.

What lessons have you learned or failures you’ve experienced and how have you coped with them?

Johann: It’s been an extremely steep learning curve in the last one and a half years. The biggest learning is that a great product is not selling itself. You need to be as innovative in sales as you are in product development. When we started we didn’t have many reference cases so it took a lot of convincing to get the ball rolling and to build momentum. But it is not always a disadvantage to be a small company. Larger companies like innovation and the speed with which startups are moving forward… so whenever you meet someone there is a bit of curiosity and people are intrigued how life is in a startup.

What were your biggest takeaways from your time at CODE_n?

Johann: Of course the biggest amazement was that we won the selfie challenge with Ulrich Dietz, so I guess an awesome picture counts as our biggest takeaway! All jokes aside, through CODE_n we were able to meet some amazing thought leaders in big data and speak to very interesting companies. And as I mentioned above we met our first big client there.

What advice would you give to startups looking to enter CODE_n?

Johann: Be prepared to give your pitch at least 500 times – so take some sore throat medication with you to CeBIT. But seriously, you will pitch a lot so keep smiling and be energetic. Also get some gadgets to show people and attract attention to your stand. Through our stress measurement app we got a lot of attention and amazing press. It also helped to explore the halls around CODE_n. Last but not least I would definitely recommend sticking around for the evening events which are great fun. More…