Filiz Sarah Gärtner

Don’t miss out! 5 reasons why you need to come to the CODE_n new.New Festival on Sep 20-22

In times of digital transformation, it is more important than ever for companies to keep up with trends and stay proactive. Don’t you sometimes wish you had a crystal ball to see what’s going to be the next big thing for your industry? Visiting our new.New Festival can almost feel like having that power: the festival is all about innovation and will uncover current and future developments of digital transformation. Here are 5 reasons you won’t want to miss the event!  




Guest feature | IoT platforms as the fundamental element of new service models in connected mobility

When establishing the connected mobility ecosystem, the industry should learn from the experience of the telecommunications industry. A proof of concept with a BMW i3 has demonstrated the transferability of these concepts to the car. They lay the ground for a rich service ecosystem which has space for many profitable business models.

BMW i3 | Copyright: Sabine Schulte

BMW i3 | Copyright: Sabine Schulte

IoT platforms are the future control centres of the data- and service-driven mobility world. They will connect all stakeholders in the digital value chains and monitor and control vehicles with all their functions.

A prerequisite for this is openness. The platform must be able to communicate with the vehicles and their bus systems via different media and protocols. Another requirement is a federal structure of the service marketplace. The IoT platform brings together data and services from the vehicle and its environment. It also provides data and services to other service providers – all safely, reliably and in compliance with any data protection standards.

Finally, it takes features that transform data into commercially viable services – this includes, for example, device management, the use of various telecommunications providers, collection and analysis of data streams, application development and the integration of external and internal application landscapes.

IoT platform in practice: proof of concept with BMW i3

These characteristics can be found in technologies which are used by the telecommunications industry. This industry has many years of experience with the extremely high demands of managing millions of networked devices and their services. In order to demonstrate how these technologies can be employed in connected mobility, Hewlett Packard Enterprise (HPE) and automotive engineering services company IAV implemented a proof of concept (PoC) which is currently being extended with several carmakers. The PoC was implemented with a BMW i3, which was equipped with bidirectional IoT Gateways based on an HPE Edgeline server, and HPEs “Universal IoT Platform”. More…

Christian Birnesser

Guest feature | Digitalization: 11 reasons why Karlsruhe is ready for the future

Digital solutions are finding their way into all areas of life and work. With this digital transition, we are seeing disruptive technologies present the old economy with staggering challenges. Entire industries are being forced to redefine themselves from one day to the next – and traditional business strongholds are following suit. Christian Birnesser from our CODE_n new.New Festival partner Cyberforum has summed things up for us in a feature called 11 reasons why Karlsruhe is ready for the digital transition. And what kinds of things the city should focus on despite – or maybe because of – its terrific starting point:

1. Lead through IT

The “fan-shaped city” already got a head start in the race to introduce digital solutions. As a bastion of Germany’s IT industry, Karlsruhe is inherently digital: The region is home to roughly 4,200 IT companies providing 36,000 jobs. A 2014 EU study of the most important ICT hubs on the continent listed Karlsruhe as a frontrunner thanks to its strong foundation of small and medium-sized enterprises (SMEs) – right behind metropolises like Munich, London, and Paris.


(Image Source: KTG Karlsruhe Tourismus GmbH)

Where other locations have to start at square one, Karlsruhe already has a great footing. Now it’s important to keep up the momentum and not give out just before the finish line.

2. A new IT generation is up and coming

Karlsruhe is a college town with 43,250 students at 9 universities and schools of applied sciences. Nearly 20% of these students are enrolled in IT-related programs. The renowned faculties at the Karlsruhe Institute of Technology (KIT) and Karlsruhe University of Applied Sciences (HsKA) attract talented students from all across the country. IT and informatics have never before been in such high demand: In the winter semester of 2015/2016, there were 730 first-year students enrolled in informatics courses, just at KIT alone. That’s more than were registered back in 2012/2013, when double the number of high school graduates headed off to college. So this is know-how that has come to be very important in the age of digitalization.

It might sound like a broken record but: Today’s students are the specialists and managers of tomorrow. If they can be attracted to stay put and not move away, that’s great for the local economy – for the long term.

3. Breaking ground for business

The fan-shaped city has cultivated a very attractive startup scene. There’s a good level of exchange and people meet up regularly at events like the founders’ BBQ. The support that’s on offer is also exemplary: The Center for Interdisciplinary Entrepreneurship (CIE) is an ideal first port of call for business founders. It’s located directly on the KIT campus. With its CyberLab, the CyberForum runs its own incubator or accelerator especially for IT and high-tech startups. And both the city and the Chamber of Industry and Commerce (IHK) are in a great position to offer consulting services. Beyond this, all key stakeholders have become involved in the network of founders in Karlsruhe. More…

Dr. Peter Leibinger

Guest feature | TRUMPF: Deep knowledge in a broad range of technologies is essential for innovations


Dr. Peter Leibinger, Vice-Chairman of the TRUMPF Group

In our first guest article by one of our new.New Festival partners, Dr. Peter Leibinger, Vice-Chairman of the TRUMPF Group, responsible for research and development, talks about innovation and sustainable technology development:

General trends of digitalization like Industry 4.0 or additive manufacturing disrupt the status quo in industrial manufacturing. Products, processes, techniques and business models might have to be changed fundamentally. When it comes to innovation for our industry, three definitions come to my mind. First is an obvious definition, by Schumpeter, that innovation is a new technical solution that successfully establishes itself in the marketplace. Secondly, innovation is any substantial technological novelty or new combination of existing technologies that are the basis for progress regarding the major requirements that a product has to fulfill. In the laser industry this would be for example productivity, usability or reliability. Thirdly, innovation brings a benefit that the customer actually experiences as a benefit. This can be a small progress on the technological aspect, however, small differences in products can yield dramatic differences in the customer experience

The basic principle we have at TRUMPF for a successful and sustainable technology development is: Deep knowledge across a broad range of technologies. This is absolutely essential. Through this we are able to judge, actively pursue and monitor competing technologies. This concerns both sheet metal forming and industrial laser technology. Along the sheet metal process chain we provide all relevant technologies – punching, bending, cutting and welding. The same is true for laser technology. With disk, gas and diode lasers, we have the power of choice and we find the best solution for any application. An important precondition to technological leadership in our field is also a selective vertical integration along the technological value chain. This means that we pursue all key technologies simultaneously. That’s why we can optimize the entire laser system and the individual subsystems. This results in decisive benefits for our customers, and at the same time protects our knowhow and our unique competitive advantage. More…

Robin König

Interview with CODE_n Corporate Member Vodafone: The best way to start-up your business!

A bit more than a year ago Vodafone Germany introduced its Start-up Power Team (short SUP) – a team that is solely responsible for creating strong partnerships with young companies. Besides promoting and mentoring startups, Vodafone offers them to test prototypes in their test facilities and enables access to a large distribution network. To find out more about Vodafone’s recent startup activities we talked to Michael Reinartz, the new Director Innovation at Vodafone Germany.

First of all thank you for taking the time to talk to us. Could you explain, which role startups play in Vodafone’s overall innovation strategy? And why exactly do you believe it is important to include them into your strategy?

Michael Reinartz, Director Innovation, Vodafone Germany

Michael Reinartz, Director Innovation, Vodafone Germany

Michael Reinartz: The work of the start-up power team forms one of the three pillars of our company’s innovation strategy. Through cooperation with startups, we aim to bring more external innovation into Vodafone. Contrary to most other corporates, we are focusing exclusively on technology and distribution partnerships and do not conduct financial investments in startups. We are convinced that with our extensive consumer and enterprise distribution network, our technology centers across Germany as well as with our expertise in a variety of different fields, we can support start-ups better than with a mere investment.

If you could describe Vodafone’s startup activities in one sentence, what would that be?

Michael Reinartz: It’s rather simple: Our goal at Vodafone is to match promising startups with our technologies, products and our network and work together to bring innovative ideas to market.

You mention the matching of Vodafone and startups. Why is such a potential partnership with Vodafone interesting for startups?

Michael Reinartz: We offer startups to develop and test their products at our Innovation Park. At our so called VIP labs we have over 1000 test projects each year, which makes our Innovation Park Labs one of the leading test facilities for telecommunication innovations worldwide. At the facilities we have more than 300 experts from the widest range of technological fields, which represent a unique pool of digital communication know-how. These experts can provide valuable mentoring to startups and it helps them to extend their personal network. Furthermore, regarding more technical benefits, the capacity of our test network is sufficient to provide mobile coverage for a country such as Switzerland – this offers startups unique testing opportunities. In addition we offer startups the possibility to test their products or services among our customers. Together with the startups we will identify the right customer segment for their market research to receive the best possible customer insights. Each problem that we can identify at an early stage of testing, reduces the lead time of innovation projects, meaning that we will actively help startups to bring their products and services to the market sooner. More…

Filiz Sarah Gärtner

How can startups and corporates successfully collaborate? Best practices with business incubators, accelerators and partnerships

Many reasons why startups and corporates seek collaboration are clear: startups benefit from funding, expertise as well as from a business and sales network, while large corporates profit from startups’ innovative power, operational speed and creativity.  A large percentage of corporates stated that they require startups to enable innovation for their business. In an equal collaboration, the vital effect of startups for the innovation process of big companies meets the need of startups for a powerful patron. But when new and established businesses come together, they most likely face challenges like a culture clash or the struggle of control and independence. However, equal and successful collaboration is possible! Find out how with the best practices in incubations, accelerations and partnerships.



Nadine Korany

Your Startup is driving forward in Connected Mobility? Head to the finish line and apply for the CODE_n CONTEST!

Your startup in Connected Mobility is reinventing the wheel! By developing new transportation and supply chain solutions for people, goods and information you are driving the revolution of mobility. Innovations in Connected Mobility will not only have a tremendous impact on the economy by finding more efficient ways for transportation, but also improve the integrated services for information processing, data security and manufacturing. One key technology of Connected Mobility is the Internet of Things, a concept of non-living objects intelligently communicating with each other. By means of this information technology we can expect groundbreaking changes for both our society and economy.


Filiz Sarah Gärtner

STEP NYC: “American investors love founders that have failed in the past”

Up to five times a year, the German-American Chamber of Commerce in New York offers German startups the opportunity to gather valuable practical experience in the US. During the 5-day STEP Program, the participants meet business angels and venture capital investors in New York. Andrea Diewald, Director Innovation & Startup Relations, knows the location like the back of her hand: we spoke to her about the North American market, the differences in mindsets and the key essentials for startups.

What makes the US market so interesting for German startups?

Andrea: The American market is the largest single market in the world. There are 320 million Americans across 50 federal states, which is a huge area of land. The country is characterized by a society that is fundamentally willing to invest: Americans like having things, they follow new trends and their buying power and mindsets constantly push the technology-driven market forward. There are of course a few hotspots on the East and West coasts, as well as a few cities in the middle, such as Chicago, where the willingness to invest is particularly strong.

(photo credit: peshkov)

(photo credit: peshkov)

So alongside Silicon Valley, do these hotspots also include New York City?

Andrea: Yes. When it comes to startups, New York is increasingly on the ascent, since Silicon Valley has now become something of a challenge. The investors there are extremely spoilt, and won’t even speak to everyone anymore. You need first-class introductions and a superb business model to even get an audience there. The cost of good staff is also enormous, and startups have to compete there with the very big firms. In New York, the situation is different – for now – and the conditions are much better as the city is home to a wide range of industries, including fashion, the media, and the insurance sector. There are also the two major industries of IT and FinTech, but consumer goods and service sector startups have plenty of opportunities here too. On top of all that, the New York area is home to as many as 20 million people, and the city has incredible economic potential.

When did your startup program in New York City launch?

Andrea: As a chamber of commerce, we have had a presence in New York for over 60 years, however our program only came into being at the end of last year and has already been held successfully three times. There have been various deals, and a total of seven startups that we’ve networked are about to participate in a Series A investment. We’re particularly proud of one FinTech startup that has programmed software to keep lawyers’ costs under control. We formed this startup via our network with the New York Times, which also showed an interest due to its many legal conflicts and lawyers. The contract was concluded just recently. It’s a great example of how New York is able to connect different industries. More…