You want to know why your startup should settle down in Karlsruhe rather than Munich or Berlin? Who better to speak to than Matthias Hornberger – board member of our new.New Festival supporter Cyberforum and CFO of Kizoo – who knows the city better than anyone else. In this interview, we also took the opportunity to talk to Matthias about his opinion of many more aspects, like the way the tech scene has changed over the years or his advice for startups fishing for venture capital.
Matthias, you are CyberForum’s Chairman of the Board, and CFO of Kizoo Technology Capital, an investment company with a focus on digital startups. Which advice do you give a startup fishing for venture capital?
Matthias: Build a great product disrupting a large addressable market with a clear focus and a strong, tech-oriented team. Swing for the fences! The business model of venture capitalist does not allow for investments into small target markets or products far away from having true customer impact. (A solo entrepreneur also does not fit the ideal profile. Especially in tech startups, teamwork and complementary skills are absolutely necessary).
Talking process, preparation is key. Create an equity story convincing enough not only for the upcoming round, prepare a crisp pitch deck and then strive to get `warm` introductions. This significantly increases the chance to earn a shot at the can, a date to present personally. Know your counterpart before you enter the ring and – if you lose the bout – hang in there. Stamina is the most important character property of entrepreneurs – young or old. More…