Filiz Sarah Gärtner

Design thinking or human-centered design? Both! How to combine the benefits of the two approaches

Are you on team design thinking or team human-centered design? Actually you don’t need to choose! Even though both approaches are treated as two different methods of working, they have a lot in common and can be reconciled. And both have their benefits for your innovation process! So why not combine them and get the best of two worlds for your work? Have a look at the two approaches – where they differ and where they go hand in hand.

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But first things first! Let’s do a short recap of what design thinking and human-centered design is all about. The basic idea of design thinking is that interdisciplinary teams can create outstanding innovations. It is a solution-focused method used to solve complex problems by profiting from different expert perspectives. The focus is less on the detailed elaboration of ideas, but rather on the extensive experimentation and drawing up of big ideas. For the human-centered design approach the ultimate goal is to drive a customer focus deep within a corporation. This includes a culture open for sharing knowledge and collaboration between all departments within and outside the company. As a result, you get a product that resonates with the user and exceeds his needs.

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Filiz Sarah Gärtner

This is the Must-Have App you truly need: the unique new.New Festival App!

Walking around with information brochures is so 2015. And browsing a website on your smartphone can be annoying, too. But at new.New Festival you should feel totally comfortable and well informed. That’s why we got you covered with the new.New Festival App! Here you have everything easily at hand: from a map with all locations to information about the speakers, it’s all there. And yes, you can download it for free! So believe us, you will want this App to fully enjoy your visit at the new.New Festival. Are you curious? Then let’s talk about the features and benefits of the new.New Festival App! Oh, but if you cannot wait any longer, you can also get the free new.New Festival App here.

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Filiz Sarah Gärtner

“Karlsruhe is motor of digitization and hotspot for digital pioneers”

You want to know why your startup should settle down in Karlsruhe rather than Munich or Berlin? Who better to speak to than Matthias Hornberger – board member of our new.New Festival supporter Cyberforum and CFO of Kizoo – who knows the city better than anyone else. In this interview, we also took the opportunity to talk to Matthias about his opinion of many more aspects, like the way the tech scene has changed over the years or his advice for startups fishing for venture capital.

Matthias, you are CyberForum’s Chairman of the Board, and CFO of Kizoo Technology Capital, an investment company with a focus on digital startups. Which advice do you give a startup fishing for venture capital?

Matthias: Build a great product disrupting a large addressable market with a clear focus and a strong, tech-oriented team. Swing for the fences! The business model of venture capitalist does not allow for investments into small target markets or products far away from having true customer impact. (A solo entrepreneur also does not fit the ideal profile. Especially in tech startups, teamwork and complementary skills are absolutely necessary).

Matthias Hornberger, CFO, Kizoo Technology Capital GmbH

Matthias Hornberger, CFO, Kizoo Technology Capital GmbH | Fotograf: Christian Ernst

Talking process, preparation is key. Create an equity story convincing enough not only for the upcoming round, prepare a crisp pitch deck and then strive to get `warm` introductions. This significantly increases the chance to earn a shot at the can, a date to present personally. Know your counterpart before you enter the ring and – if you lose the bout – hang in there. Stamina is the most important character property of entrepreneurs – young or old. More…

Filiz Sarah Gärtner

How to successfully incubate startups – a guide for corporations hungry for innovation

Yes, we know the road to innovation can be tough. But it’s more important than ever to rescue businesses and bring them safely to the path of digital transformation. There sure are several ways to reach this goal. But examples of money pouring into R&D that left the companies empty-handed show that business incubation of startups is the better way for corporations to develop new technology and business solutions. Startups have the disruptive power and lateral thinking ability that are often missing in established companies. And they already come with the advanced, game-changing innovation that might be the solution to your problems! But in order to achieve a fruitful co-operation, a fertile ground is necessary. So better read on and learn how to successfully incubate startups in our quick guide for incubators!

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Filiz Sarah Gärtner

Don’t miss out! 5 reasons why you need to come to the CODE_n new.New Festival on Sep 20-22

In times of digital transformation, it is more important than ever for companies to keep up with trends and stay proactive. Don’t you sometimes wish you had a crystal ball to see what’s going to be the next big thing for your industry? Visiting our new.New Festival can almost feel like having that power: the festival is all about innovation and will uncover current and future developments of digital transformation. Here are 5 reasons you won’t want to miss the event!  

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Robin König

Find your perfect business match to tackle the future together – with CODE_n CONNECT!

The digital disruption brings great challenges for every business. To stay competitive, companies need high adaptability, innovation and market know-how. But don’t worry, you are not alone! Innovative startups and experienced corporates can team up and use the enormous potential that lies in the synergy of their strengths. And yes, no matter if you are looking for an innovative startup or an experienced corporate – there is a company out there that offers those qualities that complement your business. Together you will be able to conquer all challenges! But how to find your perfect business match? That’s what CODE_n CONNECT is all about. Read more to learn about the benefits of CODE_n CONNECT for startups and corporates.

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Filiz Sarah Gärtner

Digital transformation is changing our working life – Get prepared for these 3 trends!

Digital transformation is currently hitting our working and everyday life with great revolutionary power. It rolls over all industries and challenges companies of all kinds and sizes – from now on nothing will ever be the same. Digital transformation is also the main topic of this year’s new.New Festival, where we will explore innovative solutions of digital pioneers. But let`s start at the very beginning and see what the digital transformation looks like: how can it change our daily work? We have identified 3 trends of digital transformation in your working life.

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Filiz Sarah Gärtner

Best creative thinking techniques – 3 tips to generate great ideas and how to put them into a business model

An innovative idea is the starting point of every new business. The new product solves an existing problem or brings a whole new world of possibilities for the industry. However, we all have experienced that identifying the problem is only the first step on the long road to an innovative solution. This road called ‘generating a great idea’ is paved with many creative and strategic challenges. But no worries – there are also as many techniques for creative thinking and business model development to guide you through this road. Whether you are about to launch a startup or update your existing business model, we’ve got you covered with a selection of the best three creative thinking techniques. Get inspired by them!

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