Filiz Sarah Gärtner

Your working environment can boost productivity and creativity! Lessons from Google and Facebook

First they revolutionized the way we work, now they change the spaces we work in. Leading tech companies like Google, Facebook or Amazon completely transform our work life at the Their working environments are urban legends: something between a theme park and incubator for digital pioneers. Either way it sounds like a lot of fun! Which is great, as the happiness of employees is proven to increase productivity by 31% and creativity by a factor of three. Enough reasons to further investigate the perfect office surrounding. What does the perfect working environment look like?

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Filiz Sarah Gärtner

The 5 types of startup founders we all know – and value!

Maybe you are involved with a startup founder every now and then. Don’t you feel they are pretty special people? Most of them are full of courage, determination and ideas. But they couldn’t be more different from each other! To help you see through the founder’s jungle and deal with the various kinds of personalities, we set up a typology of founders. All these types are commonly found in the wild and we are sure you know most of them – or maybe even are one of them? We took a closer look at their lovable quirks and now present to you with a wink: the 5 types of startup founders!

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SUN

The Network of Success – 7 Tips to forge a strong business network for your startup

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A strong and dynamic network is the secret of many successful companies. Whether it is an enterprise, a mid-sized company or a startup, an extensive network assists with recruiting, client acquisition and – in the best case – funding.

One is not born as a networker; instead it is more some sort of an inner attitude, which enables a person to forge numerous new contacts. If you lack the attitude, you don’t have to be worried, like most other business-skills, you just need the right strategy and insides. Take the following tips by heart and harvest the advantages of an efficient business network:

1. Don’t let extraverts intimidate you
Extraverts go to an event and comeback with a stack of business cards and 3 coffee chats scheduled for next week. Don’t let them intimidate you. It is okay you only made one contact.

2. Showing your face matters
When you go to events and could not speak with anyone, you may feel like going to events are time consuming, torturous, and useless. But remember, showing your face matters. Just give yourself these simple goals and feel good about it.

3. Choose your game
There are gazillions of startup related events happening everyday all over Europe. You can’t attend them all – impossible. Only choose the ones you are really interested in. If you are a business person, don’t auto-mute technical events. For example, if you are interested in the Analytics space, you might want to attend Data Science meetup. Yes, the majority of attendees will be developers. Yes, you will be likely to see a slide with lines of code that you can’t understand; but there is much more you can gain. Even simply knowing those technology exist gives you a better understanding of the market. If someone asks you “why are you here?” just tell them “I am interested in this subject and simply want to educate myself”. As easy as pie! More…

Filiz Sarah Gärtner

Design thinking or human-centered design? Both! How to combine the benefits of the two approaches

Are you on team design thinking or team human-centered design? Actually you don’t need to choose! Even though both approaches are treated as two different methods of working, they have a lot in common and can be reconciled. And both have their benefits for your innovation process! So why not combine them and get the best of two worlds for your work? Have a look at the two approaches – where they differ and where they go hand in hand.

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But first things first! Let’s do a short recap of what design thinking and human-centered design is all about. The basic idea of design thinking is that interdisciplinary teams can create outstanding innovations. It is a solution-focused method used to solve complex problems by profiting from different expert perspectives. The focus is less on the detailed elaboration of ideas, but rather on the extensive experimentation and drawing up of big ideas. For the human-centered design approach the ultimate goal is to drive a customer focus deep within a corporation. This includes a culture open for sharing knowledge and collaboration between all departments within and outside the company. As a result, you get a product that resonates with the user and exceeds his needs.

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Filiz Sarah Gärtner

This is the Must-Have App you truly need: the unique new.New Festival App!

Walking around with information brochures is so 2015. And browsing a website on your smartphone can be annoying, too. But at new.New Festival you should feel totally comfortable and well informed. That’s why we got you covered with the new.New Festival App! Here you have everything easily at hand: from a map with all locations to information about the speakers, it’s all there. And yes, you can download it for free! So believe us, you will want this App to fully enjoy your visit at the new.New Festival. Are you curious? Then let’s talk about the features and benefits of the new.New Festival App! Oh, but if you cannot wait any longer, you can also get the free new.New Festival App here.

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Filiz Sarah Gärtner

“Karlsruhe is motor of digitization and hotspot for digital pioneers”

You want to know why your startup should settle down in Karlsruhe rather than Munich or Berlin? Who better to speak to than Matthias Hornberger – board member of our new.New Festival supporter Cyberforum and CFO of Kizoo – who knows the city better than anyone else. In this interview, we also took the opportunity to talk to Matthias about his opinion of many more aspects, like the way the tech scene has changed over the years or his advice for startups fishing for venture capital.

Matthias, you are CyberForum’s Chairman of the Board, and CFO of Kizoo Technology Capital, an investment company with a focus on digital startups. Which advice do you give a startup fishing for venture capital?

Matthias: Build a great product disrupting a large addressable market with a clear focus and a strong, tech-oriented team. Swing for the fences! The business model of venture capitalist does not allow for investments into small target markets or products far away from having true customer impact. (A solo entrepreneur also does not fit the ideal profile. Especially in tech startups, teamwork and complementary skills are absolutely necessary).

Matthias Hornberger, CFO, Kizoo Technology Capital GmbH

Matthias Hornberger, CFO, Kizoo Technology Capital GmbH | Fotograf: Christian Ernst

Talking process, preparation is key. Create an equity story convincing enough not only for the upcoming round, prepare a crisp pitch deck and then strive to get `warm` introductions. This significantly increases the chance to earn a shot at the can, a date to present personally. Know your counterpart before you enter the ring and – if you lose the bout – hang in there. Stamina is the most important character property of entrepreneurs – young or old. More…

Filiz Sarah Gärtner

How to successfully incubate startups – a guide for corporations hungry for innovation

Yes, we know the road to innovation can be tough. But it’s more important than ever to rescue businesses and bring them safely to the path of digital transformation. There sure are several ways to reach this goal. But examples of money pouring into R&D that left the companies empty-handed show that business incubation of startups is the better way for corporations to develop new technology and business solutions. Startups have the disruptive power and lateral thinking ability that are often missing in established companies. And they already come with the advanced, game-changing innovation that might be the solution to your problems! But in order to achieve a fruitful co-operation, a fertile ground is necessary. So better read on and learn how to successfully incubate startups in our quick guide for incubators!

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Filiz Sarah Gärtner

Don’t miss out! 5 reasons why you need to come to the CODE_n new.New Festival on Sep 20-22

In times of digital transformation, it is more important than ever for companies to keep up with trends and stay proactive. Don’t you sometimes wish you had a crystal ball to see what’s going to be the next big thing for your industry? Visiting our new.New Festival can almost feel like having that power: the festival is all about innovation and will uncover current and future developments of digital transformation. Here are 5 reasons you won’t want to miss the event!  

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