Lena Gaede

Digital Darwinism: why companies must step up to digital transformation to survive

We witness a mass extinction. Only the ones who adapt to their environment will survive. No, we are not talking about birds on the Galapagos Islands – we are talking about companies everywhere! The laws of nature equally apply to the business world: digitalization rapidly changes technology and society and forces companies to adapt fast enough – or die. Corresponding to Darwin’s principle of natural selection, we call this phenomenon Digital Darwinism.

Digital Darwinism is a threat for the “business as usual”. In fact, only 71 companies remain today from the original 1955 Fortune 500 list. The one thing that the failed companies have in common: a missing or miscarried digital strategy. No threat, you say, as most modern companies already went digital? So far so good, but the crux of the matter is the very fast pace of digital change: it is not some innovation now and then that companies need to react to. It is digital disruption that completely revolutionizes business models and consumer expectations – and it won’t end. It is possible because technology is now approachable by anyone with an idea to do something different or better. This constant innovation leads to disruption: everything can change and everything is changing. More…

Lena Gaede

Promising tech startup hubs worldwide: Helsinki is up and coming! Here are its strengths, weaknesses and special power

What comes to your mind when you think of startup hubs? Silicon Valley, Berlin? Those are no doubt some of the best-known cities in that context. But we all know the world of startups is always in motion! New centers of innovative entrepreneurship come up like rising stars and offer new possibilities. Just like Helsinki! Finland’s capital has evolved to an innovative stronghold and surely is a city to keep an eye on. Helsinki is said to host over 500 tech startups and holds its share at the Nordic countries having Europe’s fastest growing startup scene. Let us dive deeper into the strengths, weaknesses and special powers of Helsinki as a tech startup hub!

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Filiz Sarah Gärtner

Best partners forever? Important tips for successful business partnerships and alliances

Teamwork makes the dream work. This saying is truer than ever when it comes to business partnerships or alliances! No matter if you are a startup or an established company, the right partner can offer big competitive advantages for your business: it can give you an opportunity to access a broader range of resources and expertise. This may be a distinctive skill set or a product line that is better than the competitors’.

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So, if you found a bpf – a best partner forever – to go through thick and thin together, you surely want to keep the partnership running. For a business alliance or partnership to be successful, there is a lot to consider. However, keeping these four tips in mind will help you on your journey:

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Lena Gaede

Main factors why startups fail and why some succeed! Plus: important dos & don’ts for startup founders

What keeps all startup founders up at night? Knowing that nearly every second startup fails within three years. Then again, what gets them out of bed in the morning is to find out what makes them succeed! It is hard to predict, if a new business will thrive or sink, and you can’t tell by cold numbers. But there must be that certain something for some startups like Uber, Facebook or Airbnb do skyrocket. What are the success factors and the dos and don’ts for founders? Let’s find out!

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Lena Gaede

Boost innovative thinking in your company: how your brain comes up with new ideas – and how you can train it!

What does every business need to be successful? Great ideas! And where do ideas come from? Your brain! Because your mind is capable of something unique: being creative. This ability is the root and the driving force of every startup or agile business. Today the innovative strength of companies is a major success factor – and therefore their employees or rather their creative brains are the most valuable assets. To improve this creative power let us go to the birthplace of innovation: how does the brain come up with new ideas and how can you train it to do so?

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Filiz Sarah Gärtner

The 4 craziest digital startup ideas – that became incredibly successful!

You may have heard the saying “so crazy it just might work.” Truth is: for many startup ideas, this is absolutely the case. If you feel you have a groundbreaking idea but are misunderstood and underestimated by investors – or if you are an investor trying to evaluate an unusual startup idea, we got something for you! We all know the high-flyer success stories of Facebook, Google or Uber. But there are more! Get inspired by the 4 craziest digital startup ideas that became surprisingly successful!

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Filiz Sarah Gärtner

Insider tips for accelerators, incubators & VCs – 7 questions to know if a startup invest will be successful

There you are, listening to a startup pitch, considering to give them money. A lot of money. The main question in your head: will this startup be successful? Before you invest, you want to be as sure as possible this company will thrive. Therefore, you should spot those crucial points that will tell you about the startup’s prospects of success. But how to get to the key facts? We share some effective questions for accelerators, incubators and VCs to screen a startup – and for startups to prepare themselves for them. Let the interviews begin!

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Filiz Sarah Gärtner

Motivation hacks for business: 5 bullet-proof tips to boost your motivation!

Yes we can! Just do it! When you are sitting at your desk without traction, this is what Barack Obama and Shia LaBeouf would probably tell you. To boost your motivation, you can either play their videos in an infinite loop in your office – or become your own motivation master! Because tackling big challenges and pushing through laborious projects can be easy if you know the right motivation hacks. Read on for 5 bullet-proof motivation tips every entrepreneur should know!

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