Anna Shaposhnikova

Guest feature | Transmetrics and Dirk Reich on Logistics Industry and Entrepreneurship

On the Transmetrics blog we want to engage opinion leaders from the logistics industry into the discussion about important aspects and trends in the industry. Our first attempt at doing so is this interview with one of the industry champions – Dirk Reich, that I had a pleasure of conducting. Dirk Reich is an active board member of Panalpina, Inc. and LSG Group, a member of Advisory Board of Transmetrics, a former CEO of Cargolux Airlines and a former management board member of Kuehne + Nagel. He has already founded two successful companies: R+R International Aviation which offers strategic advice in the fields of e-commerce and logistics in China and Log-Hub which is a marketplace platform for sharing warehouse capacity.

In this interview, Dirk shared his views on the different challenges of various transport modes, the potential of predictive analytics to resolve inefficiencies in the industry, and his wisdom on many other interesting topics.

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Lena Gaede

How to put together a successful innovation team: the 5 key personality types you need

Ever seen a good movie with a cast composed of a variation of one and the same character actors? No? Course you haven’t. To create a perfect interplay between all the personalities, you need a well-harmonized ensemble with characters who balance each other out. Creating the perfect movie cast is somehow like forming a successful innovation team. What are the key personality types you need in order to making your movie – uh, business team – work out? CODE_n puts itself into the role of a director and presents 5 key personalities you need for a groundbreaking innovation team.

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Lena Gaede

German Digital Hub Initiative: CODE_n and partners will accelerate Stuttgart Hub

Frankfurt, Hamburg, Berlin, Munich and now Stuttgart – to name just a few! The Federal Ministry of Economics Affairs and Energy recently announced the launch of twelve digital hubs in Germany as part of its Digital Hub Initiative. The aim of the program is to foster collaboration between companies and business entrepreneurs, thus allowing them to work side by side in close quarters, similar to Silicon Valley. The program will also help fuel collaboration between the German startup scene and industry hotspots. An alliance of regional players, GFT Technologies SE and CODE_n among them, formed a consortium that nominated and qualified Stuttgart as a leading digital hub in Germany. The focus: the industries of the future! The Initiative is a great opportunity to bundle the strengths of the lively local startup scenes, international world market leaders and the excellent science in Germany!

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Lisa Flieg

CODE_n SPACES Residents | Five questions to BABYBE medical, a revolutionary HealthTech startup

Ta-da! Say hello to our new CODE_n SPACES resident BABYBE medical! Every year, 3.3 million babies are born preterm. The big problem is that current incubators do not have the means to foster brain development in premature babies, who need a womb-like environment with something that feels like the heartbeat and voice of the mother. This can now change thanks to “bionic emulation” of the mother’s body, provided by the ingenious technology of BABYBE! We’re delighted to introduce our new CODE_n community member in the HealthTech/IoT sector: BABYBE medical. We asked CTO and founder Raphael Lang 5 questions about the startup, life as an entrepreneur, and the cool stuff they’re doing.


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Lisa Flieg

CODE_n SPACES Residents | Five questions for our latest companions: the startup TruPhysics

Heads up, companies involved in manufacturing! It’s like all the talk at the moment is of robotics and machine learning, especially when it comes to digitalization. So all the more reason for us to greet the latest new residents at CODE_n SPACES: TruPhysics! An AI/robotics startup from Stuttgart, TruPhysics is working on some amazingly revolutionary ideas – as its CEO Albert Groz reveals in a brief interview. It makes for some fascinating reading!

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Lena Gaede

Collaboration? Challenge accepted! What you need to prepare for when partnering up with corporations

The day you have been working for is finally here and you have found a corporation to partner up with. A new business relationship can often be compared with a new love. Butterflies in one’s tummy, a serendipity leaping to cloud nine: everything is great. But, as in every relationship, there comes a point when the initial euphoria however dissipates. A crisis? To prevent you from any kind of heartache, CODE_n brings you 5 tips in preparation for a new business partnering.

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Lisa Flieg

CODE_n SPACES Residents | “We had to learn to let go of our original concept” – The CODE2ORDER startup talks about pivoting

We decided this time to talk to one of the residents of CODE_n SPACES about a topic that many find fascinating, especially in the world of business startups: pivoting! The term “pivoting” originates from the lean startup thinking of Eric Ries. It’s used to describe what happens when a business model has to be completely overhauled and everything goes in a new strategic direction. It’s based on the Build-Measure-Learn method and the idea is that a startup applies lean techniques to radically evolve its business model and address actual market needs and customer requirements. It’s not uncommon for customer feedback, testing, the competitive set, or some overall shift in the market to force business founders to throw out their original idea – just to identify a business model that actually will return a profit. And why not? How often is the first attempt at something right on the mark?

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Lena Gaede

Pros and cons of promising tech startup hubs worldwide: Europe vs. US – what’s the best choice to start a business?

Long gone are the days when entrepreneurs would start their business right in their hometown. Nowadays, the financial, social and digital advantages that each city can offer to startups have become a lot more important. Since founders often have the agony of choice when searching for a suitable place, we like to take a closer look at cities with promising startup hubs worldwide in a regular basis to determine their pros and cons.

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