Many reasons why startups and corporates seek collaboration are clear: startups benefit from funding, expertise as well as from a business and sales network, while large corporates profit from startups’ innovative power, operational speed and creativity. A large percentage of corporates stated that they require startups to enable innovation for their business. In an equal collaboration, the vital effect of startups for the innovation process of big companies meets the need of startups for a powerful patron. But when new and established businesses come together, they most likely face challenges like a culture clash or the struggle of control and independence. However, equal and successful collaboration is possible! Find out how with the best practices in incubations, accelerations and partnerships.
The second day in CODE_n hall 16 at CeBIT, the international tradefair in Hanover, Germany, started out with an upbeat mood: 50 finalists from all around the globe, partners, politicans and CODE_n alumnis had been celebrating at the pioneer’s dinner the night before, letting the opening day of the exhibition come to a bright and relaxing end. It’s not everday you dine in a specially designed hall – in front of robots – together with good company and there was reason to celebrate, too: antendances at the fair, especially in hall 16, were good; quite a few startups were surprised by the amount of contacts they were able to count even on day one.
So the positive spirit was brought to day two, which revolves around all of the four CODE_n 15 Internet of Things topics Digital Life, Smart Cities, Future Mobility and Industry 4.0, with an emphasis on the last of the four themes. The conference program, for example, started out with a stage dialog with CODE_n partner Trumpf, Engel Austria and finalists Oden Technologies from the United Kingdom, looking at machine building going cloud. The conclusion, by the way, was that machine building companies seem to be waking up. In the afternoon, Accenture presented the Industry 4.0 topic from a different point of view, tapping the full potential of future manufacturing, iniviting the following speakers on stage: Frank Riemensperger, Senior Managing Director, Accenture DACH, Prof. Dr. Henning Kagermann, President of acatech, Klaus Helmrich, Member of the Board of Siemens AG, Dirk Hoke of CEO Business Unit Large Drives of Siemens AG, Marten Schirge, Head of Sales of Device Insight, Harald Zapp, CEO of relayr.
Get Started by BITKOM brought in Felix Bauer, CEO of aircloak, to talk about the security and privacy in the Internet of Things, Nick Sohnemann, Founder and Managing Director of FUTURECANDY talked about the next technology wave. Marten Schirge, Head of Sales of Device Insight invited his listenors to think big, even if starting small and explained how business can benefit from smart remote services within industry 4.0. More…
This morning, doors opened at the world’s largest trade fair for IT & Digital Business: CeBIT 2015 in Hanover. For CODE_n, the week began on Sunday already and it started quite promising: the press conference with the CODE_n partners Trumpf, Accenture, EY and Salesforce was very well-attended; the ROBOCHOP installation got lots of attention even before the doors officially opened. This morning, the last of the CODE_n finalists arrived and adorned their boots. First impression? The next five days are set out to be quite spectacular! Let’s have a look at what is yet to come.
To start with an overall proposition: Digitization is everywhere, not just in hall 16. During the opening event, China – the partner country of this year’s CeBIT – presented itself as IT-site. Alibaba founder Jack Ma, for example, introduced a system for online payment. The main topics throughout the whole exhibition are Big Data & Cloud, Digital Transformation, IoT, Mobile, Security and Social Business.
GFT as initiator and CODE_n as innovative platform for startups and established corporations have identified where the trend is headed: Going back to hall 16, it can be said that the pivot of the digital avant-garde is here and it’s massively impressive. The 50 finalists, the partners, the hall design itself – it all revolves around one topic: Into the Internet of Things.
It’s the start of something completely new in the Stuttgart: CODE_n SPACES, an arena specially dedicated to innovation at the GFT Group’s new corporate center. Measuring 2,000 sq m, the arena gives startups, innovation teams at established companies, and creative thinkers all the space they need to dive into the task at hand and define the shape of things to come. On board since its inception: EnBW, closely involved as a strategic partner of the CODE_n innovation platform. The focal topic: Future Mobility.
CODE_n SPACES: a place to explore creativity without limitation
“The first question we posed was, ‘What, aside from a brilliant business concept, do young and established firms need to be innovative and successful and to be part of the transition into a digital society?’ The answer was patently obvious: a place for both parties to explore their creativity without limitation; to collaborate and network with universities, international businesses and investors. This fired the starting shot for our very own innovation ecosystem, CODE_n SPACES,” states Ulrich Dietz.
The founder and CEO of the GFT Group already got the ball rolling for CODE_n in 2011. Every year since then, the international startup contest, which awards a prize of €30,000, has been hitting the headlines at CeBIT, the world’s biggest IT trade show. And all for the right reasons: The initiative has become a mecca for digital pioneers worldwide. Following in the footsteps of the online platform CODE_n CONNECT, which the GFT Group only recently catapulted from the launch pad, CODE_n SPACES now becomes the next extension to the initiative.
This year salesforce will not only be at CeBIT in Hall 4, but also alongside CODE_n in Hall 16 (Stand D30_65). As the marketing representative responsible for startups and SMEs, I’m really looking forward to it. The whole of Hall 16 will be transformed into a large-scale artistic composition featuring 50 startups. So what exactly are we planning?
Strategic partner to startup companies
In collaboration with other leading CODE_n partners such as Google, Continental and Dassault Systèmes, we will be presenting ourselves as a strategic partner to startups and growth-oriented SMEs. This is because our solutions are scalable. In other words, they grow as companies grow. Also, the spirit of a startup still runs through our veins at salesforce.com. We’ve maintained the initial “youth” and “vitality” of a company shooting out of the starting blocks – even if we’ve already been on the market for 15 years and could already be considered “long in the tooth” in the cloud business. Maybe it’s because our business roots are firmly in the ground in Silicon Valley, where we are surrounded every day of the week by countless startups. But in a nutshell: salesforce.com is a perfect fit with CODE_n and the startup hall at CeBIT.
What do we have to offer?
Our booth comes under the banner of “your Business” – and is broken down into three areas: More…
Thibaut Loilier is in charge of Market Research for GFT, member of the innovation team and author of GFT public whitepapers (Open Innovation, Mobile Banking, Mobile Payment and IT Trends). Before joining GFT, he worked as Business Strategy Analyst for BNP Paribas in San Francisco with responsibility for strategic analysis and relationship with Silicon Valley’s technology and innovation ecosystems (start-ups, academics, clusters…). He brings his experience within and knowledge of the start-up industry & ecosystem to the CODE_n initiative.
In the first post of this series “Building the Foundations for Big Data Success”, we introduced several companies that are addressing different software challenges posed by the world of big data, companies like Cloudera, Domo, Data Gravity, and Sqrrll. These companies are, of course, just the tip of the iceberg – the number of start-ups entering the big data marketplace is growing every day.
If you’ve been researching big data players, you may have come across the Big Data Startups Blog. On December 9th, the site published an eye-opening infographic showing the massive scale of investments being made by the new dedicated big-data VC funds in big data start-ups and the huge sums of money changing hands in big data IPOs and acquisitions. More…
A Big Data study from 2013 by Tata Consulting Services showed that 47% of the 1217 firms surveyed had not yet undertaken a Big Data initiative. A similar research project by the SAS Institute in 2013 revealed that 21% of the 339 companies questioned did not know enough about Big Data and 15% of the organisations did not understand the benefits of Big Data. Several other surveys show more or less the same picture. Many organisations have no idea what Big Data is, even though all those brontobytes heading our way will change the way organisations operate and are managed. Big Data offers a lot of opportunities for organisations. An IBM 2010 Global CFO Study indicated that companies leveraging Big Data would financially outperform their competitors by 20% or more, and McKinsey reported a potential increase of 60% in operating margins with Big Data.
Although many organisations do not yet understand Big Data, it is pouring into all organisations from almost every angle imaginable. Every day, small and medium-sized enterprises can easily collect terabytes of data, while startups can effortlessly reach gigabytes and large multinationals can even generate petabytes without any problem. However, simply having massive amounts of data is not enough to become an information-centric organisation that stays ahead of its competition.
Note that I deliberately do not call these organisations data-driven organisations, but rather information-centric. The difference might seem subtle, but in fact the two terms are very different. Data, after all, is useless without the right tools at hand and the right culture in place. Only when data is transformed into information can it become valuable for an organisation. Information-centric companies have a culture that relies on data that is stored, analysed, and visualized, and in which the results form an integral part of the company’s strategic decision-making. More…
Dr. Ignasi Barri is member of Applied Technologies in GFT Company. His fascination for technology and business helps him in his main goal: empowering innovation in the whole company. Innovation and business experience are combining perfectly to help him in being an author for the CODE_n organization.
As we noted in our first Big Data post, careful planning is key for the successful creation of a big data-ready infrastructure. Big data requires more than a change in mindset – it requires a change in the technologies used to deal with the different types of data in play and the way they need to be handled to maximize the benefits.
Organizations must analyze what data they have and how they want to use that data in order to match back-end infrastructure needs to application requirements; simply looking at the data and the infrastructure as if they exist in separate silos will not provide an appropriate solution.
Five key elements must be addressed to develop an appropriate strategy that takes all aspects of big data use and optimization into account: More…