First they revolutionized the way we work, now they change the spaces we work in. Leading tech companies like Google, Facebook or Amazon completely transform our work life at the Their working environments are urban legends: something between a theme park and incubator for digital pioneers. Either way it sounds like a lot of fun! Which is great, as the happiness of employees is proven to increase productivity by 31% and creativity by a factor of three. Enough reasons to further investigate the perfect office surrounding. What does the perfect working environment look like?
Are you on team design thinking or team human-centered design? Actually you don’t need to choose! Even though both approaches are treated as two different methods of working, they have a lot in common and can be reconciled. And both have their benefits for your innovation process! So why not combine them and get the best of two worlds for your work? Have a look at the two approaches – where they differ and where they go hand in hand.
But first things first! Let’s do a short recap of what design thinking and human-centered design is all about. The basic idea of design thinking is that interdisciplinary teams can create outstanding innovations. It is a solution-focused method used to solve complex problems by profiting from different expert perspectives. The focus is less on the detailed elaboration of ideas, but rather on the extensive experimentation and drawing up of big ideas. For the human-centered design approach the ultimate goal is to drive a customer focus deep within a corporation. This includes a culture open for sharing knowledge and collaboration between all departments within and outside the company. As a result, you get a product that resonates with the user and exceeds his needs.
As a result of the phasing out of nuclear energy and the associated expansion of renewable energies, German energy supply companies are faced with a multitude of challenges particularly in their core areas of generation/trading, sales and the grids business.
This development has been accompanied by the complex fragmentation of the market and an increased demand from customers for individual solutions and above all for technical developments such as highly scalable, intelligent IT platforms. However, this has now all resulted in a further transformation of the energy world – an “Energiewende 2.0” which is being ushered in on a new digital level. This has caused the energy world to become blurred with other sectors. New competitors, especially those with a high level of IT expertise, are forcing their way onto the existing market. At the same time, the Internet of things, new forms of mobility concepts or the vision of an intelligent, networked city are opening up a great deal of potential for the creation of new business models both for them and also for us as a traditional energy supplier.
New business models outside of linear developments
In order to successfully position ourselves against the competition in this agile, fast-paced and innovative environment, we have been supporting internal startups within the Group to establish new business models on the market outside of the existing Group structures for the last two and a half years. At our own Innovation Campus founded in Karlsruhe for this purpose, seven teams are now concentrating on the following themes: “Virtual Power Plant”, “Smart City”, “Connected Home” and “Future Mobility”. More…
Many reasons why startups and corporates seek collaboration are clear: startups benefit from funding, expertise as well as from a business and sales network, while large corporates profit from startups’ innovative power, operational speed and creativity. A large percentage of corporates stated that they require startups to enable innovation for their business. In an equal collaboration, the vital effect of startups for the innovation process of big companies meets the need of startups for a powerful patron. But when new and established businesses come together, they most likely face challenges like a culture clash or the struggle of control and independence. However, equal and successful collaboration is possible! Find out how with the best practices in incubations, accelerations and partnerships.
The second day in CODE_n hall 16 at CeBIT, the international tradefair in Hanover, Germany, started out with an upbeat mood: 50 finalists from all around the globe, partners, politicans and CODE_n alumnis had been celebrating at the pioneer’s dinner the night before, letting the opening day of the exhibition come to a bright and relaxing end. It’s not everday you dine in a specially designed hall – in front of robots – together with good company and there was reason to celebrate, too: antendances at the fair, especially in hall 16, were good; quite a few startups were surprised by the amount of contacts they were able to count even on day one.
So the positive spirit was brought to day two, which revolves around all of the four CODE_n 15 Internet of Things topics Digital Life, Smart Cities, Future Mobility and Industry 4.0, with an emphasis on the last of the four themes. The conference program, for example, started out with a stage dialog with CODE_n partner Trumpf, Engel Austria and finalists Oden Technologies from the United Kingdom, looking at machine building going cloud. The conclusion, by the way, was that machine building companies seem to be waking up. In the afternoon, Accenture presented the Industry 4.0 topic from a different point of view, tapping the full potential of future manufacturing, iniviting the following speakers on stage: Frank Riemensperger, Senior Managing Director, Accenture DACH, Prof. Dr. Henning Kagermann, President of acatech, Klaus Helmrich, Member of the Board of Siemens AG, Dirk Hoke of CEO Business Unit Large Drives of Siemens AG, Marten Schirge, Head of Sales of Device Insight, Harald Zapp, CEO of relayr.
Get Started by BITKOM brought in Felix Bauer, CEO of aircloak, to talk about the security and privacy in the Internet of Things, Nick Sohnemann, Founder and Managing Director of FUTURECANDY talked about the next technology wave. Marten Schirge, Head of Sales of Device Insight invited his listenors to think big, even if starting small and explained how business can benefit from smart remote services within industry 4.0. More…
This morning, doors opened at the world’s largest trade fair for IT & Digital Business: CeBIT 2015 in Hanover. For CODE_n, the week began on Sunday already and it started quite promising: the press conference with the CODE_n partners Trumpf, Accenture, EY and Salesforce was very well-attended; the ROBOCHOP installation got lots of attention even before the doors officially opened. This morning, the last of the CODE_n finalists arrived and adorned their boots. First impression? The next five days are set out to be quite spectacular! Let’s have a look at what is yet to come.
To start with an overall proposition: Digitization is everywhere, not just in hall 16. During the opening event, China – the partner country of this year’s CeBIT – presented itself as IT-site. Alibaba founder Jack Ma, for example, introduced a system for online payment. The main topics throughout the whole exhibition are Big Data & Cloud, Digital Transformation, IoT, Mobile, Security and Social Business.
GFT as initiator and CODE_n as innovative platform for startups and established corporations have identified where the trend is headed: Going back to hall 16, it can be said that the pivot of the digital avant-garde is here and it’s massively impressive. The 50 finalists, the partners, the hall design itself – it all revolves around one topic: Into the Internet of Things.
It’s the start of something completely new in the Stuttgart: CODE_n SPACES, an arena specially dedicated to innovation at the GFT Group’s new corporate center. Measuring 2,000 sq m, the arena gives startups, innovation teams at established companies, and creative thinkers all the space they need to dive into the task at hand and define the shape of things to come. On board since its inception: EnBW, closely involved as a strategic partner of the CODE_n innovation platform. The focal topic: Future Mobility.
CODE_n SPACES: a place to explore creativity without limitation
“The first question we posed was, ‘What, aside from a brilliant business concept, do young and established firms need to be innovative and successful and to be part of the transition into a digital society?’ The answer was patently obvious: a place for both parties to explore their creativity without limitation; to collaborate and network with universities, international businesses and investors. This fired the starting shot for our very own innovation ecosystem, CODE_n SPACES,” states Ulrich Dietz.
The founder and CEO of the GFT Group already got the ball rolling for CODE_n in 2011. Every year since then, the international startup contest, which awards a prize of €30,000, has been hitting the headlines at CeBIT, the world’s biggest IT trade show. And all for the right reasons: The initiative has become a mecca for digital pioneers worldwide. Following in the footsteps of the online platform CODE_n CONNECT, which the GFT Group only recently catapulted from the launch pad, CODE_n SPACES now becomes the next extension to the initiative.
This year salesforce will not only be at CeBIT in Hall 4, but also alongside CODE_n in Hall 16 (Stand D30_65). As the marketing representative responsible for startups and SMEs, I’m really looking forward to it. The whole of Hall 16 will be transformed into a large-scale artistic composition featuring 50 startups. So what exactly are we planning?
Strategic partner to startup companies
In collaboration with other leading CODE_n partners such as Google, Continental and Dassault Systèmes, we will be presenting ourselves as a strategic partner to startups and growth-oriented SMEs. This is because our solutions are scalable. In other words, they grow as companies grow. Also, the spirit of a startup still runs through our veins at salesforce.com. We’ve maintained the initial “youth” and “vitality” of a company shooting out of the starting blocks – even if we’ve already been on the market for 15 years and could already be considered “long in the tooth” in the cloud business. Maybe it’s because our business roots are firmly in the ground in Silicon Valley, where we are surrounded every day of the week by countless startups. But in a nutshell: salesforce.com is a perfect fit with CODE_n and the startup hall at CeBIT.
What do we have to offer?
Our booth comes under the banner of “your Business” – and is broken down into three areas: More…