Lena Gaede

How customer development will lead to your company’s success

Okay, let’s take a break from the exhausting process of selling more products and gaining more users for a second. Sometimes companies get so caught up in their ambition to grow and quickly generate profit, they forget to take care of a major key to success: a solid customer development. So, what’s needed to master the challenge? That’s right – a good strategy! Buckle up for some essential tips on rewarding customer development.

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Lena Gaede

Attracting digital talents for your company: tips to win over top-tier innovators!

The digital transformation is in full swing! If you want to keep pace, you should start looking for new talents to innovate your business. But keep in mind: digital talents are in great demand and so they can be very selective with their new employer, especially the top-tier innovators need certain incentives. We provide some tips for you on how to best attract these digital minds and win them for you in the competition for creative digital heads.

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Katja Vogt

Guest feature | Prizes worth more than €5 million – and other important reasons why you really should take part in a startup contest

At the beginning of every new year, the German startup website Für-Gründer.de takes a close look at all of the startup competitions being organized in Germany. When they first embarked on their annual endeavor, there were 124 such contests. Now that number has risen to over 163. A good 20,000 applications came flooding into the competition mailboxes in 2016. Of those, 756 startups received an award from an expert panel of judges. So it looks like startup competitions are groovy-groovy at the moment. Small wonder really: startups are fully aware of the benefits of taking part in a competition – above and beyond the obvious prize money.

Is it all just about the money? 

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Lisa Flieg

Recap of The Art of Guidance event held on February 21, 2017 – CODE_n talks about the complexity of leading corporations and startups

A highly insightful panel discussion, two inspiring talks from the different worlds of corporate life and startups, plus an audience which just kept digging deeper. These were just some of the highlights of the CODE_n event held on February 21, 2017 at CODE_n SPACES: The Art of Guidance – The Complexity of Leading Corporations and Startups

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Lena Gaede

Pillars of leadership in digital transformation: why managers need IQ, EQ and DQ to succeed

Digital transformation is not just about technology. Even access to the best tech doesn’t ensure digital success. Instead, successful digital transformation requires an overall cultural change! What companies really need to face the challenges of digitalization are flexible and proactive employees. And ahead of them: managers embracing the cultural change and driving digital transformation forward. But, as you might have noticed, many traditional managers struggle to keep up with the fast-changing environment and new working styles. So, let’s see what makes the difference for leadership in digital transformation!

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Lisa Flieg

The Art of Guidance – or: where will leadership take us in the future? Take part in the CODE_n Event on February 21, 2017

CODE_n will be hosting an exciting event early this year on a crucial topic that drives many executives at established companies, SMEs, and startups alike: leadership. How will the role of leadership change in this modern age, especially given the way it is so closely shaped by new models for working, increasingly distributed teams, and digital disruption? Can leadership adapt to agile teams and increasingly blurred hierarchies? These questions and others will be addressed in an exchange of experiences on Tuesday, February 21, 2017, at The Art of Guidance – The Complexity of Leading Corporations  and Startups. It’s a CODE_n EVENT in the Guidance/Leadership series.

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Lena Gaede

Working efficiently and keeping track of projects – made easy! Eisenhower Matrix and Project Portfolio Matrix are key to project and time management

If you are working at a startup or in an innovation team you most likely know this feeling: you have so many projects and to-dos on your list that you don’t even know where to start. In the fast-paced startup environment, new ideas and tasks come up daily and challenge you in every way. But as a thriving entrepreneur you never lose your motivation and drive to tackle them all! Eventually, you will master the art of multitasking and surpass yourself to reach your goals. And we have got the tools to support you on this journey! Read on to find out how to master time management with the Eisenhower Matrix and stay on top of things with help of the Project Portfolio Matrix.

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Lena Gaede

Digital Darwinism: why companies must step up to digital transformation to survive

We witness a mass extinction. Only the ones who adapt to their environment will survive. No, we are not talking about birds on the Galapagos Islands – we are talking about companies everywhere! The laws of nature equally apply to the business world: digitalization rapidly changes technology and society and forces companies to adapt fast enough – or die. Corresponding to Darwin’s principle of natural selection, we call this phenomenon Digital Darwinism.

Digital Darwinism is a threat for the “business as usual”. In fact, only 71 companies remain today from the original 1955 Fortune 500 list. The one thing that the failed companies have in common: a missing or miscarried digital strategy. No threat, you say, as most modern companies already went digital? So far so good, but the crux of the matter is the very fast pace of digital change: it is not some innovation now and then that companies need to react to. It is digital disruption that completely revolutionizes business models and consumer expectations – and it won’t end. It is possible because technology is now approachable by anyone with an idea to do something different or better. This constant innovation leads to disruption: everything can change and everything is changing. More…