Jónas Valtýsson

Guest feature | A new Meniga: Our rebranding process

We here at Meniga design solutions that help people understand and manage their money. A little over a year ago we decided that we wanted to take a fresh look at our products. Improve on what we had already built, leaving no stone unturned.

Now we are finally seeing the light at the end of the tunnel and plan to release our new product later this year. As a part of this work we improved our brand and visual language. We asked ourselves what are we really trying to achieve? Who are we trying to help? What is the point of all our work? Let‘s take a step back and start at the beginning.

Our old logo (Source: Meniga)

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Lisa Flieg

Corporate-Startup-Collaboration: “When worlds collide”

More and more companies are partnering with startups when dealing with the subjects of digitalization and open innovation. But what would a successful collaboration between established companies and “young guns” really look like? How can they work together to conquer new markets, drive innovation and then effectively integrate it back into the company? And last but not least: How can startups then profit from such an alliance? CODE_n takes a look behind the curtain and has spoken with various players – stay tuned for some feedback from a large corporation, a startup as well as a program that brings both of them together. As an additional highlight, we will also be following up on this exciting topic with a thematically-related event on June 22nd in CODE_n SPACES: Get excited about exclusive looks at a successful player in lessons learned, along with challenges and cultural differences of real corporate/startup collaborations!

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Lena Gaede

Networking: not just collecting contacts, but planting relations – how to prepare right for a networking event

When it comes to starting your own business, there’s one thing for sure: there’s no way around networking. It can boost you to the next level professionally, while simultaneously enhancing different aspects of your personal life. Good thing there’s a networking event just around the corner pretty much all the time. But what is it that one needs to take care of when meeting potential business partners and building these important relationships? How does one make a positive, lasting impression on someone? CODE_n got you covered on how to prepare right for a networking event – as a visitor AND as an exhibitor.

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Lena Gaede

How to put together a successful innovation team: the 5 key personality types you need

Ever seen a good movie with a cast composed of a variation of one and the same character actors? No? Course you haven’t. To create a perfect interplay between all the personalities, you need a well-harmonized ensemble with characters who balance each other out. Creating the perfect movie cast is somehow like forming a successful innovation team. What are the key personality types you need in order to making your movie – uh, business team – work out? CODE_n puts itself into the role of a director and presents 5 key personalities you need for a groundbreaking innovation team.

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Moritz Gräter

Corporate Innovation | Boost how you innovate with CODE_n

Adopting the right approach to digital transformation creates new and exciting opportunities for companies and new ways to shape their own success. But every journey has challenges, especially at established corporations. Equally, even smaller initiatives like trying to promote more digital innovation or adopting new ways of thinking within an organization seem to create obstacles for corporations. Of course, companies have already unearthed a number of potential corporate innovation methods and have learned a lot. But the journey to become a digital pioneer not only involves managing the many different aspects of digital transformation, firms also need access to global networks – experts, experienced pioneers, people who know about tech-related topics, the broader challenges (e.g., engendering an effective culture of innovation), and specific innovation formats (e.g., startup co-creation models).

CODE_n has been a key player in the innovation scene for years and is now opening up its network and experience to established corporations and SMEs. Why? To help them to boost their innovation processes themselves; to allow them to become a digital pioneer under their own steam.

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Lena Gaede

How customer development will lead to your company’s success

Okay, let’s take a break from the exhausting process of selling more products and gaining more users for a second. Sometimes companies get so caught up in their ambition to grow and quickly generate profit, they forget to take care of a major key to success: a solid customer development. So, what’s needed to master the challenge? That’s right – a good strategy! Buckle up for some essential tips on rewarding customer development.

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Lena Gaede

Attracting digital talents for your company: tips to win over top-tier innovators!

The digital transformation is in full swing! If you want to keep pace, you should start looking for new talents to innovate your business. But keep in mind: digital talents are in great demand and so they can be very selective with their new employer, especially the top-tier innovators need certain incentives. We provide some tips for you on how to best attract these digital minds and win them for you in the competition for creative digital heads.

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Katja Vogt

Guest feature | Prizes worth more than €5 million – and other important reasons why you really should take part in a startup contest

At the beginning of every new year, the German startup website Für-Gründer.de takes a close look at all of the startup competitions being organized in Germany. When they first embarked on their annual endeavor, there were 124 such contests. Now that number has risen to over 163. A good 20,000 applications came flooding into the competition mailboxes in 2016. Of those, 756 startups received an award from an expert panel of judges. So it looks like startup competitions are groovy-groovy at the moment. Small wonder really: startups are fully aware of the benefits of taking part in a competition – above and beyond the obvious prize money.

Is it all just about the money? 

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