Dirk Baranek

CODE_n CONFERENCE IV: Designing Industry 4.0

Downloadbild_Code_n15_Program The CODE_n CONFERENCE to be held in Hall 16 at the upcoming CeBIT is huge – featuring more than 50 slots and 100+ speakers. This year’s CODE_n is running under the motto: “Into the Internet of Things,” and spans the four categories Industry 4.0., Digital Life, Future Mobility, and Smart City. To give visitors a more focused view on this, here are a few highlights from the category “Industry 4.0,” to be presented at the CONFERENCE.

Stage_Dialog_02Machine Building Goes Cloud: Top or Flop?
Tuesday | 17.03.2015 | 10:00 – 10:20 | Stage Dialogue
Dr. Stephan Fischer, Head of Software Development, TRUMPF
Dr. Gerhard Dimmler, Head of Product Research and Development, Engel Austria
Oden Technologies
For almost a decade, implementing CRM and ERP in the cloud has increasingly become the norm. Today, many companies put their sensitive business-related data in cloud-based systems, irrespective of the company’s size. For some years now, this trend has been extending its reach into other industries as well, driving the digitization of whole industries. This panel will discuss trends in cloud computing which will transform the industry of mechanical engineering. We will look into the requirements which must be fulfilled to establish cloud-based operations in this industry, both from the perspectives of traditional machine makers such as TRUMPF and Engel, as well as from the perspective of software companies like Oden Technologies. We will discuss obstacles and opportunities which come along with the digitization of this classical industry and focus on the success factors needed to achieve a breakthrough for cloud processing in machine engineering.
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Expert KeynoteSmart Service Welt Manufacturing – Use Cases & Business Models
Tuesday | 17.03.2015 | 15:40 – 16:00 | Expert Keynote
Dirk Hoke, CEO Large Drives, Siemens AG, holds a degree in mechanical engineering and started his career as an R&D Engineer at Renault, Paris. In 1996, he joined Siemens Transportations Systems where he held various positions. In 2002, Hoke became general manager for the Transrapid Propulsion and Power Supply subdivision; in 2008, CEO of the Siemens Cluster for Western & Central Africa; and in mid-2009, CEO of the Siemens Cluster for Africa. From CEO of the Siemens Customer Services Division (2011), he peaked to his present position in 2014.

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Expert KeynoteA Connected German Industry
Wednesday 18.03.2015 | 14:40 – 14:55 | Expert Keynote
Jens Redmer, Principle New Products, Google. With a degree in computer sciences and medicine, Redmer started his career at Axel Springer in 1995, driving the publisher’s first new media initiatives. Through his board membership in online auctioning at Ricardo.de and activities for AOL and multimedia development at Endemol, Redmer joined Google in 2005, where he engaged in products, solutions, and business development to make sure that Google can offer the best products and most holistic solutions to its clients.
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Expert KeynoteHow Machine Learning as a Service (MLaaS) Drives the IoT
Thursday | 19.03.2015 | 10:20 – 10:40 | Expert Keynote
Florian Dohmann, Data Scientist, The Unbelievable Machine Company
Let’s assume the data generated by all these beautiful IoT devices/sensors/machines is accessible and ready to analyze. Building expensive data products for this new kind of Internet will be a pain for many companies. Why? You will need super-advanced methods and technologies for effective and valuable use of the data. This raises the curtain for machine learning. In his talk, Florian will explain how highly standardized but hand-tailored Machine Learning as a Service (MLaaS) solutions keep initial investments low and enable quick implementations of great IoT data products.

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Expert KeynoteTrends and New Business Opportunities in 3D Printing
Thursday | 19.03.2015 | 17:00 – 17:20 | Expert Keynote
Stephan Kühr, CEO, 3YOURMIND
With better 3D printers, sinking prices, and new materials, the 3D printing market is rapidly changing. Technologies that we only used for prototyping a few years ago can now be applied in many industries and for various purposes. The speaker will give an overview of new fields of applications, name pain-points and opportunities in the value chain, and explain how companies can use 3D printing to support their main business.

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Stage_Dialog_02Machine Building meets Software Development
Friday | 20.03.2015 | 10:20 – 10:40 | Stage Dialog
Dr.-Ing. Heinz-Jürgen Prokop, Head of Development and Purchasing, TRUMPF
Marika Lulay, COO, GFT Technologies AG
For several years, digitization has been radically changing whole industries. With the entertainment and media industry as a frontrunner, many other industries are now also on the verge of change. Fueled by the enormous possibilities enabled by the Internet of Things, the digitization of production environments is now progressing very quickly. While this can already be seen more clearly in industries like the automotive industry, it is expected that other industries will also be affected on a wide scale. The software industry now has a great chance to enter existing markets dominated by engineering companies with new innovative business models, while the traditional players in the mechanical engineering industries are confronted with new disruptive competitors. No one wants to be reduced to a sole component supplier. This forces both sides to reach out to each other and start a cooperative approach of developing tomorrow’s game changer.


In addition, digitization is making software more and more horizontal, driving the need for a synchronized software and hardware development process. As an additional challenge, these two worlds currently tick at very different clock-speeds in terms of development horizons, they speak completely different languages on the surface. A central question which must be answered is how to merge these entirely different worlds? Can a common level of understanding be reached? Or will different mindsets, methods, and tools stand in the way of success?
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More info about the CODE_n conference “Into this Internet of Things” at this year’s CeBIT you’ll find in the following press release: CODE_n at CeBIT: world-class conference program for digital pioneers, innovators and decision makers

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