Our finalist CA7CH Motion Inc. from the Unites States makes the world’s smallest hands-free, wearable, live-streaming cameras that you can live with and share your life through. Rom Eizenberg, founder and CEO of Ca7CH Motion answered our questions and told us more about his vision for their solution.
Where did your idea for the company come from?
Rom Eizenberg (Ca7CH Motion): What started as a simple conversation about a camera’s fit with our times, sparked a curiosity among two friends to re-imagine how we capture and share our experiences – telling stories with pictures and video. Fueled by a passion to harness the power of technology and mobile software to bridge distance, CA7CH Motion Inc. was started in October 2013 with one mission: to redefine the camera as a connected device, disrupting social and picture messaging to bring people closer together.
For which kind of audience is your product or service intended and what problem is it solving?
Rom Eizenberg (Ca7CH Motion): We are creating a new, hands-free way for people to connect over distance and share everyday experiences, creating first-person authentic content in a single click – simple and fun. CA7CH is targeting millennials, but also young parents and other users who want to benefit from one-click sharing that is hands-free with a curated audience and in real time. We are out to simplify picture and video messaging through a hands-free experience, making the creator an active participant in their experience, removing barriers and generating free-flowing content. Showing life through your eyes, authentic and real.
Tell us a bit about the company’s founders like their professional or industry background and the origins of the founding idea.
Rom Eizenberg (Ca7CH Motion): I am a serial entrepreneur and started my carrier by creating app-launching platforms for telecoms, back in the days before app stores existed. In my second company, Precyse, I met Robert and together we combined cloud software with connected hardware to build an IoT service designed around wireless sensors. Having worked together for years, the CA7CH team is a small family that happens to share a passion for connected life.
Your mini camera offers the capability to stream live video for everyone who owns a smartphone. Will it be possible to connect your device to popular streaming services like YouNow and GoogleHangout or a you focusing on independence?
Rom Eizenberg (Ca7CH Motion): We are currently focused on creating a social service platform to allow people to share experiences in real time using pictures, short videos and live-streaming of events – hands-free. We are integrating into other social platforms and cloud storage solutions such as Dropbox and may explore connecting with live streaming services in the future. To be honest, at least as of today, we do not see a streaming service out there that has really focused on live sharing of everyday adventures and provides the simple and fun experience we are out to build.
See Ca7CH Motion live on the CODE_n Stage on Wednesday, 18.03.2015.