Lena Gaede

#TCDisrupt London: A CODE_n eye view

By Rose Ross, CODE_n PR team in London

Once again the European startup world’s eyes turned to London as TechCrunch Disrupt Europe took over Old Billingsgate Market, focused on a stage packed full of startup knowledge and knowhow and a busy startup bazar where some of Europe’s finest startups engaged with the press, investors and other lovers of the startup world.

Techcrunch DisruptAs always CODE_n is looking for the brightest startup stars; This year in the realm of the Internet of Things. So CODE_n’s Lena Gaede and the UK based PR team (Omarketing) were on site soaking up the atmosphere catching the keynotes and other sessions, but most importantly chatting with the startups onsite about CODE_n CONNECT (A great and free way for startups to connect with large corporates) and specifically with IoT startups about joining the competition to be showcased at CeBIT next year.

In essence, TechCrunch Disrupt and CODE_n share a lot of common ground. Both provide a packed program of keynotes and other interesting discussions around the startups and the opportunities and challenges they face. Both have an arena for startups. At TechCrunch Disrupt startups pay for space (It isn’t a big fee less than $2,000) at CODE_n the 50 startup finalists from all around the world are selected to participate in the 5 day long startup showcase and ultimately one will be crowned the winner of CODE_n and claim the €30,000 prize. Aside from the startup alleys at TechCrunch Disrupt there is also a Battlefield event where the winning startup bags £30,000 and the TechCrunch Disrupt Cup. (Congratulations to this year’s #TCdisrupt London winners Crate.)

The event was also a springboard for a lot of startup coverage from the likes of @AlexHern at the Guardian, @RobinWauters of @TechEU, @OliverSmithEU at CityAM and the @ArcticStartup gang who profiled 10 great startups from the Arctic region in its Pavilion.

Aside from the similarities there are some things we can learn from TechCrunch Disrupt, obviously TechCrunch are masters of content so Lena indicated that they will look for inspiration in the speakers and some of the themes.

Lena also felt that the Techcrunch team would enjoy CODE_n at CeBIT next year:

“We’d love to have Mike Butcher and the TechCrunch team join us next March in Hanover to share some of their insights during our program and meet the amazing startups who will be fighting it out to be crowned winner at CODE_n 2015. I think Mike would really enjoy the vibe next year as we build on Clemens’ great visual work with a robot factory powered by smartphones and tablets in the Hall. I wonder what shape Mike would choose? Maybe we can get him over to our new startup space in Stuttgart this year, where he could meet Clemens and we can give him a preview of what we have planned!”

Konzept Weisshaar CODE_15

(Mike, we’ll be in touch on this @Rose_at_O)

The CODE_n CONTEST closes to entries on November 30th. Any IoT startups looking to get visibility on the international stage should head to the website to find out more. Any tech startups can also join the CODE_n family at CODE_n CONNECT and start dialogue with big corporates looking to partner with innovative startups.

The CODE_n team will also be at Web Summit next week. If you are a startup or a corporate looking to harness startup innovation, please contact Lena.Gaede@gft.com to set up a time to grab a coffee and chat about CODE_n.

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