Lena Gaede

Tips for Succeeding at Pitches from a Storyteller

Alexis Niki, CEO of StoryNova, advises startups on how to pitch their story to a large audience. According to Niki, the most essential element of a pitch is the familiar but unique connection you use to connect the audience with your story. He calls this the “it’s X for Y” connection, where you associate something established and familiar, like Google, to your own market or idea. Niki also says that you need to think of your pitch as a meaningful, give-and-take interaction, rather than a performance you endure, because the audience can provide valuable feedback. Finally, it’s essential to convey your belief in your product without dodging difficult questions about funding and future prospects.

Read the full article here.

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