Lena Gaede

Rethinking the Stereotype of the Entrepreneur

When people think of “entrepreneurs,” many think of bold personalities like Richard Branson or whiz kids like Mark Zuckerberg, but the truth is a bit less dramatic. A new study from think tank Demos surveyed 1,000 British entrepreneurs and found that, far from being risk-takers, only a quarter enjoyed taking risks, and 73% believed their businesses offered incremental improvements rather than ground-breaking innovations.

For more information and the report, visit TheGlobalandMail.

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