Lena Gaede

Pillars of leadership in digital transformation: why managers need IQ, EQ and DQ to succeed

Digital transformation is not just about technology. Even access to the best tech doesn’t ensure digital success. Instead, successful digital transformation requires an overall cultural change! What companies really need to face the challenges of digitalization are flexible and proactive employees. And ahead of them: managers embracing the cultural change and driving digital transformation forward. But, as you might have noticed, many traditional managers struggle to keep up with the fast-changing environment and new working styles. So, let’s see what makes the difference for leadership in digital transformation!

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Lisa Flieg

The Art of Guidance – or: where will leadership take us in the future? Take part in the CODE_n Event on February 21, 2017

CODE_n will be hosting an exciting event early this year on a crucial topic that drives many executives at established companies, SMEs, and startups alike: leadership. How will the role of leadership change in this modern age, especially given the way it is so closely shaped by new models for working, increasingly distributed teams, and digital disruption? Can leadership adapt to agile teams and increasingly blurred hierarchies? These questions and others will be addressed in an exchange of experiences on Tuesday, February 21, 2017, at The Art of Guidance – The Complexity of Leading Corporations  and Startups. It’s a CODE_n EVENT in the Guidance/Leadership series.

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Lena Gaede

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding

The customer is king and the king wishes new services nowadays. Induced by digitalization he has changed his expectations on services and products. While the customer can access product information and purchase easily mobile – whenever and wherever he wants – the competition between companies grows stronger. Thus, the most effective way to distinguish yourself from competitors remains the customer experience: it already drives two thirds of the decisions customers make, according to an insight by McKinsey. The motto is: provide a great customer experience – or you may lose your customer. And as usual, technology is your friend! Read on to find out how digital transformation and data analytics help to improve the customer experience.

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Lena Gaede

Working efficiently and keeping track of projects – made easy! Eisenhower Matrix and Project Portfolio Matrix are key to project and time management

If you are working at a startup or in an innovation team you most likely know this feeling: you have so many projects and to-dos on your list that you don’t even know where to start. In the fast-paced startup environment, new ideas and tasks come up daily and challenge you in every way. But as a thriving entrepreneur you never lose your motivation and drive to tackle them all! Eventually, you will master the art of multitasking and surpass yourself to reach your goals. And we have got the tools to support you on this journey! Read on to find out how to master time management with the Eisenhower Matrix and stay on top of things with help of the Project Portfolio Matrix.

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Lena Gaede

Digital Darwinism: why companies must step up to digital transformation to survive

We witness a mass extinction. Only the ones who adapt to their environment will survive. No, we are not talking about birds on the Galapagos Islands – we are talking about companies everywhere! The laws of nature equally apply to the business world: digitalization rapidly changes technology and society and forces companies to adapt fast enough – or die. Corresponding to Darwin’s principle of natural selection, we call this phenomenon Digital Darwinism.

Digital Darwinism is a threat for the “business as usual”. In fact, only 71 companies remain today from the original 1955 Fortune 500 list. The one thing that the failed companies have in common: a missing or miscarried digital strategy. No threat, you say, as most modern companies already went digital? So far so good, but the crux of the matter is the very fast pace of digital change: it is not some innovation now and then that companies need to react to. It is digital disruption that completely revolutionizes business models and consumer expectations – and it won’t end. It is possible because technology is now approachable by anyone with an idea to do something different or better. This constant innovation leads to disruption: everything can change and everything is changing. More…

Lena Gaede

Promising tech startup hubs worldwide: Helsinki is up and coming! Here are its strengths, weaknesses and special power

What comes to your mind when you think of startup hubs? Silicon Valley, Berlin? Those are no doubt some of the best-known cities in that context. But we all know the world of startups is always in motion! New centers of innovative entrepreneurship come up like rising stars and offer new possibilities. Just like Helsinki! Finland’s capital has evolved to an innovative stronghold and surely is a city to keep an eye on. Helsinki is said to host over 500 tech startups and holds its share at the Nordic countries having Europe’s fastest growing startup scene. Let us dive deeper into the strengths, weaknesses and special powers of Helsinki as a tech startup hub!

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Filiz Sarah Gärtner

The race for connected mobility is on! Disruptive trends and a market forecast for the auto industry

Digital transformation is delivering a spectacular race in the connected mobility sector. Great changes are coming up – and even greater ones lay still ahead. Their main drivers are: new high-tech entrants, low prices for new technology and the shift in zeitgeist. Seeing the rapid and intriguing changes in the connected mobility sector, it was clear that CODE_n had to make it one of the major topics of the CODE_n CONTEST `16. Our finalists of the connected mobility cluster inspired us with innovative solutions for the future of mobility. They are all promising competitors in the race for disrupting mobility technologies. But where does this race take us? We will take a closer look at the next stages and give a market forecast for the automotive industry. Ready, set, go!

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Where will the race for connective mobility take us? More…

Lena Gaede

Trends and new applications of photonics: changing the game in mobility and manufacturing

Photonics smarten up our whole environment: cities become smart cities, mobility becomes smart mobility and factories become smart factories. This is all happening because photons, that are optics and lasers, joined forces with electronics and evolved to photonics. Today the technological use of light is a key driver of digital transformation. Especially applications of photonics in telecommunication and sensor technology lay the ground for innovations in mobility and manufacturing. Let’s dive into the trends and new applications of photonics!

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Everything will soon be connected, which means that the demand for network bandwidth is exploding. At the same time we want to hold energy consumption at low cost. The solution: photonics! In our increasingly digitalized world, photonics offer highly effective solutions for sensors and data transport. This makes it a key enabling technology for the digital transformation, including the internet of things, big data transfer or computation. Dr. Ing. e.h. Peter Leibinger, Vice-Chairman of the Managing Board at our valued partner TRUMPF gave a comprising and very inspiring keynote about new possibilities of photonics at the new.New Festival. More…