Filiz Sarah Gärtner

The 5 types of startup founders we all know – and value!

Maybe you are involved with a startup founder every now and then. Don’t you feel they are pretty special people? Most of them are full of courage, determination and ideas. But they couldn’t be more different from each other! To help you see through the founder’s jungle and deal with the various kinds of personalities, we set up a typology of founders. All these types are commonly found in the wild and we are sure you know most of them – or maybe even are one of them? We took a closer look at their lovable quirks and now present to you with a wink: the 5 types of startup founders!




The Network of Success – 7 Tips to forge a strong business network for your startup


A strong and dynamic network is the secret of many successful companies. Whether it is an enterprise, a mid-sized company or a startup, an extensive network assists with recruiting, client acquisition and – in the best case – funding.

One is not born as a networker; instead it is more some sort of an inner attitude, which enables a person to forge numerous new contacts. If you lack the attitude, you don’t have to be worried, like most other business-skills, you just need the right strategy and insides. Take the following tips by heart and harvest the advantages of an efficient business network:

1. Don’t let extraverts intimidate you
Extraverts go to an event and comeback with a stack of business cards and 3 coffee chats scheduled for next week. Don’t let them intimidate you. It is okay you only made one contact.

2. Showing your face matters
When you go to events and could not speak with anyone, you may feel like going to events are time consuming, torturous, and useless. But remember, showing your face matters. Just give yourself these simple goals and feel good about it.

3. Choose your game
There are gazillions of startup related events happening everyday all over Europe. You can’t attend them all – impossible. Only choose the ones you are really interested in. If you are a business person, don’t auto-mute technical events. For example, if you are interested in the Analytics space, you might want to attend Data Science meetup. Yes, the majority of attendees will be developers. Yes, you will be likely to see a slide with lines of code that you can’t understand; but there is much more you can gain. Even simply knowing those technology exist gives you a better understanding of the market. If someone asks you “why are you here?” just tell them “I am interested in this subject and simply want to educate myself”. As easy as pie! More…


Guest feature – EnBW | EVs and customer experience: a great combination!

At the moment the discussion around electric vehicles is all around the society and has also been picked up by the whole industry.

However, most of the discussion spans around the challenges of charging infrastructure as well as the challenges around battery capacity, charging times for long distance coverage. Therefore I think it is about time to change perspective and think about the customer experience and how EVs will make our life easier.

To start with I believe it is important to agree on what really matters to customers and human beings. As a concept I strongly believe that the single most valuable thing to human beings is time as it is the only thing which is limited and cannot “yet” be extended. Almost all highly successful products launched these days relate to this thesis (think about smartphones, or digital services like Airbnb or Uber).

So let’s look at EVs from that perspective:

The next generation of EVs will come with battery capacities of 150-200 kW/h which is good for more than 500 km.At the same time when we look at statistics we realize that average distance covered per person/day is 46 km and even less so only 12.3 km consecutively per day. The next thing to consider is that next generation of EVs is also preparing for induction based charging.

induction based charging

induction based charging



Guest feature | Codeatelier @ CODE_n new.New Festival

Like the festival wristband? Cool! Fancy food trucks & Indie rock pop? Top international startups? We can’t miss that! That’s why homee goes festival. From September 20 to 22 the Codeatelier Team took part in the CODE_n new.New Festival in Karlsruhe.

codeatelier_2We’re back as alumni!

This year CODE_n invited us to Karlsruhe, so that we could present our product homee to the festival visitors. As CODE_n alumni, we were allowed to take our place in the Community Area.

How did we manage to get there? For Codeatelier and homee, the journey started as long ago as 2013: Back then, in the CODE_n13 competition, which took place in Hannover during CeBit, we made it into the finalists – and won! homee convinced the jury and was honored with two prizes.

homee has become famous

Today, three years later, we can look back on a period of success. Without the opportunities provided by a platform like this, homee might not be in the position which we now enjoy: established in the smart home market. Each and every day, we are delighted that our Smart Home control unit makes living more convenient for our customers. More…

Filiz Sarah Gärtner

Design thinking or human-centered design? Both! How to combine the benefits of the two approaches

Are you on team design thinking or team human-centered design? Actually you don’t need to choose! Even though both approaches are treated as two different methods of working, they have a lot in common and can be reconciled. And both have their benefits for your innovation process! So why not combine them and get the best of two worlds for your work? Have a look at the two approaches – where they differ and where they go hand in hand.


But first things first! Let’s do a short recap of what design thinking and human-centered design is all about. The basic idea of design thinking is that interdisciplinary teams can create outstanding innovations. It is a solution-focused method used to solve complex problems by profiting from different expert perspectives. The focus is less on the detailed elaboration of ideas, but rather on the extensive experimentation and drawing up of big ideas. For the human-centered design approach the ultimate goal is to drive a customer focus deep within a corporation. This includes a culture open for sharing knowledge and collaboration between all departments within and outside the company. As a result, you get a product that resonates with the user and exceeds his needs.


Filiz Sarah Gärtner

A great last Day for a great Festival – These are the Highlights of Day 3!

Can you believe it’s already day three of our new.New Festival? We hardly can! Two exciting days filled with a great conference program and a lucky CODE_n16 winner lie behind us – but of course our last day has a lot to offer as well! We’ll tell you what today’s highlights are and what you definitely shouldn’t miss!

Yesterday was the big day! At the CODE_n Award Show we finally got to know which promising startup won our CODE_n CONTEST this year. Drum rolls for… Xarion! The Vienna-based company left 385 competitors from 40 countries behind and secured the grand prize of €30,000! With their business model, they left a great impression on our jury! Xarion sets new yardsticks within the sectors of ultrasound imaging, process monitoring and testing technology. Their ground-breaking laser microphone combines a lot of benefits: insensitive to wind and vibration and highly precise in extremely high frequency ranges.

CODE_n initiator Ulrich Dietz announced Xarion as the winner of CODE_n16!

CODE_n initiator Ulrich Dietz announced Xarion as the winner of CODE_n16!


Michael Hehn

Get ready for the night of the nights: These are the Highlights of Day 2

A three-day festival feels like an intensive trip:

Yesterday everything was new:  Arriving, exploring the festival grounds at ZKM, visiting the first speaker slots and making new contacts. Tomorrow – it´s already time to say goodbye. So between “hello” and “goodbye”, there´s today – time to have a great time.

We did our best to make our “CODE_n Oscars” a great night by adding the following incrediences:

  • Ingedient 1:  Tension: From 52 to 10 startups, which will pitch to the jury at 11.20h (Main Stage): Top 10 Pitches 
  • Ingedient 2: A great show: Meet us on the main stage at 6.30h for THE highlight: The CODE_n Award Show. Who will win the four cluster prices and the price of prices: The 30k € CODE_n Awards? We´ll know soon!
  • Ingedient 3: Good music – listen to one of Razz´s fine indie rock and dance like you never danced before to Lakechild´s amazing Deephouse.

And if this is still not enough for you, why not go on a walk to the Karlsruhe castle and see the light projections of the “Schlossfestspiele”

But before changing to party mode, there´s a lot to discover: Meet our startups, explore the fantastic booths of our partners and visit the conference program.

Here are some highlights:

.. for startups:

.. for all visitors: Why not

Whatever you do: Have fun and enjoy the festival!
And remember: Our app is the perfect guide –

Filiz Sarah Gärtner

Doors are open at CODE_n new.New Festival – These are the Highlights of Day 1

For three days, CODE_n will bring together selected pioneers, digital visionaries, innovation teams from established companies, scientists and of course inquisitive visitors. For three days, the CODE_n Social Media Team will give you an overview of the highlights of each festival day. Make sure you visit our blog to find out which sessions of our extensive conference program you shouldn’t miss, which renowned speakers you get to listen to and what workshop and side events are worth attending (although we’re sure all of them are 😉 )



The CODE_n main stage:

With an audience area of roughly 800 seats, the main stage provides room for inspiring insights. On the first festival day, this will be the spot where CODE_n initiator and GFT CEO as well as ZKM Chairman and CEO Prof. Dr. Weibel will welcome all new.New Festival visitors, startups and partners at 10am.

Afterwards, you might want to join the panel discussion on smart connected devices like NFC chip implants with Christopher Coenen, a political scientist and senior researcher at KIT-ITAS, blogger and programmer Enno Park, the Co-Founder of the Sweden-based biohacker network Bionyfiken Hannes Sjoblad, t3n editor in chief Stephan Dörner and multi-disciplinary artist Susanna Hertrich.

Also quite a highlight keynote (11.40am): Hyperloop CEO Dirk Ahlborn will let you know how he managed to crowdsource a massive project like the Hyperloop Transportation Technologies, a project on which a team of more than 480 experts around the globe are bringing disruptive innovation to the transportation industry.

We are rounding off the first festival day with an After Work event also happening on the main stage. Highlight of the evening will be a keynote speech by Winfried Kretschmann, Minister President of the state of Baden-Württemberg starting at 6:30 pm.